SOUTHFIELD, Mich., May 28, 2013 /PRNewswire/ -- MARS Advertising is proud to announce its support of the National Foundation on Fitness, Sports and Nutrition (NFFSN). As a sponsor, MARS is directly contributing to the operations of the NFFSN, whose ongoing efforts include many important initiatives of the President's Council on Fitness, Sports and Nutrition, including the recently announced Presidential Youth Fitness Program (PYFP). The PYFP is a voluntary program that includes a health-related assessment for students, educational and motivational tools for physical educators, and recognition for student fitness progress. The program supports educators and empowers students to adopt an active lifestyle.
"Now, more than ever, we believe the readiness of our youth to be a critical concern for the nation both from a national security and financial perspective. We see our support of the NFFSN as an immediate action step that will yield near-term results while raising overall awareness of the foundation and its work," stated Ken Barnett, Global CEO, MARS Advertising.
MARS' involvement with the NFFSN is a continuation of its Start Small initiative. The focus of Start Small is to allow MARS and its employees to give back to the community and make a big impact through a series of small initiatives, including an agency-wide 2013 corporate citizenship day, employee sabbatical, individual volunteer days and agency pro bono work. MARS' 2013 Start Small goal is to donate $1,000,000 in a combination of agency time and funds to a variety of charitable-based causes and organizations.
About MARS Advertising
Founded in 1972, MARS Advertising, Inc. has been named the No. 1 Shopper Marketing firm in the United States for five of the past six years, according to The Hub Magazine. Working with Fortune 500 companies, MARS and its affiliated companies have more than 500 employees in 11 offices throughout North America and in the U.K. MARS offers full-service integrated marketing solutions, from insights to execution. http://www.marsusa.com/
About the National Foundation on Fitness, Sports and Nutrition
The National Foundation on Fitness, Sports and Nutrition was established by Act of Congress and signed into law by President Barack Obama on December 22, 2010. The Foundation was created to support and supplement the mission of the President's Council on Physical Fitness, Sports and Nutrition. The Foundation encourages and promotes private sector support to help all Americans get active, play sports, and eat healthier. For more information about the Foundation, visit www.nffsn.org
Contact: Kathleen Curran
SOURCE MARS Advertising