Mars Chocolate North America Introduces New TWIX® Dark

HACKETTSTOWN, N.J., July 17, 2017 /PRNewswire/ -- Tapping into consumer demand for new and exciting food products, Mars Chocolate North America's TWIX® Brand is unveiling more ways to enjoy the classic combination of cookie bar and chocolate. TWIX® Dark, TWIX® White and TWIX® Peanut Butter varieties will all be joining original caramel TWIX® on store shelves by the end of 2017, providing an answer to any urge for a sweet and indulgent treat.

New TWIX® Dark features the beloved crunchy shortbread cookie covered in golden caramel enrobed in rich dark chocolate and is currently making its way into stores across the country.  TWIX® White, which was previously an exclusive seasonal offering, will be back on shelves to stay starting this November. TWIX® White features the classic cookie covered in golden caramel and enrobed in a rich white chocolate.  

Mars will also bring back a fan favorite, TWIX® Peanut Butter, which will be hitting stores in September. TWIX® Peanut Butter is a combination of a crisp crunchy cookie and a layer of creamy peanut butter topped with milk chocolate.  This wide range of flavors will give all chocolate fans a distinct TWIX® product to choose from and are worth searching for.

"The dark chocolate, peanut butter and white chocolate categories are some of the largest and fastest growing partitions in our industry," said Allison Miazga-Bedrick, TWIX^® Brand Director, Mars Chocolate North America. "We not only wanted to give TWIX® fans more flavor options to choose from, but all chocolate lovers more ways to enjoy our product."

While the new TWIX® flavors will eventually be available to enjoy across the country, fans may have to do a little searching to find their favorite flavors in 2017. As TWIX® Dark, TWIX® White and TWIX® Peanut Butter make their way into stores, fans are encouraged to share where they #FoundNewTWIX on Facebook, Twitter and Instagram.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 85,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars Chocolate

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