Martha Stewart Living Omnimedia, Inc. Taps Ann Casey Bukawyn as Executive Vice President, Global Licensing
--Established Licensing Exec from Perry Ellis and Liz Claiborne to Drive International Expansion for the Company's Growing Merchandising Business
NEW YORK, June 4, 2012 /PRNewswire/ -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced Ann Casey Bukawyn as Executive Vice President, Global Licensing. Ms. Bukawyn, an experienced licensing executive with a background including leading brands such as Perry Ellis and Liz Claiborne, is part of MSLO's strategic move to expand its retail presence beyond North America.
An accomplished executive with extensive experience developing and executing global strategic objectives across multiple brands and multiple channels of distribution, Ms. Bukawyn joins MSLO from Perry Ellis International, Inc., where she was President of Licensing. Prior to that, she was at Liz Claiborne, Inc., serving most recently as President, Bridge Brands. A graduate of Mt. Vernon College (now part of George Washington University) and Phillips Andover Academy, she has received numerous leadership awards and honors.
MSLO's President and Chief Operating Officer Lisa Gersh stated: "MSLO's Merchandising business is thriving and we strongly believe the Martha Stewart brand and other brands in our portfolio have potential beyond the US and Canada. With her rich understanding of the licensing business and breadth of experience in the global marketplace, Ann is just the person for the job. She will work closely with me, Martha Stewart and Patsy Pollack , our Senior Executive Vice President of Merchandising, to expand our international footprint and our reach."
MSLO's international business encompasses television programming in 86 countries and magazines distributed in more than 20 countries, including Germany, Korea, Turkey and Dubai. The new Martha Stewart Home Office line with Avery at Staples is expected to launch in the United Kingdom this July.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. It reaches approximately 66 million consumers across all media platforms each month and has a growing retail presence with 8,500 products in over 38,000 retail locations. MSLO is comprised of three business segments: Publishing, Broadcasting and Merchandising. The Publishing segment encompasses four magazine brands -- Martha Stewart Living , Martha Stewart Weddings, Everyday Food and Whole Living -- special issues, books, digital properties and apps. The Broadcasting segment is comprised of original television programming, including the Emmy-winning, daily television series, "The Martha Stewart Show," on Hallmark Channel, video, and Martha Stewart Living Radio on SIRIUS XM Channel 110. In addition, MSLO designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy's, Staples (together with Avery), PetSmart, Michaels, and Jo-Ann Fabric & Craft Stores. In December 2011, the Company entered into a strategic alliance with J.C. Penney Company, Inc., which includes a merchandising agreement to build distinct Martha Stewart stores in jcpenney department stores, and to jointly develop an e-commerce site, both of which are expected to launch in 2013. The MSLO family of brands also includes Chef Emeril Lagasse and his media and merchandising properties. For additional information about MSLO, visit www.marthastewart.com.
SOURCE Martha Stewart Living Omnimedia, Inc.
More by this Source
Martha Stewart Living Omnimedia Reports First Quarter 2013 Results
Apr 30, 2013, 07:36 ET
Martha Stewart Announces Second Annual "American Made" Program
Apr 25, 2013, 15:43 ET
Martha Stewart Living Omnimedia, Inc. to Announce First Quarter 2013 Results
Apr 22, 2013, 17:16 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.