Martin|Williams Receives BUZZ Award for Integrity Windows and Doors Viral Marketing Campaign
Viral videos hit seven million views; air on national television programs
MINNEAPOLIS, May 27 /PRNewswire/ -- ADWEEK awarded Martin|Williams Advertising with its prestigious 2010 BUZZ Award for the agency's viral marketing campaign for Integrity Windows and Doors from Marvin, which generated more than seven million online views and mentions on ESPN. The BUZZ Award honors national advertising campaigns exhibiting the best in brand integration and the innovative use of media and product placement to resonate with pop culture.
"The Carl and Stu Skills Challenge" – developed by Martin|Williams Advertising – features five videos showcasing builders' unique talents with various tools found on the job site, including manually throwing a saw blade to cut a piece of wood, flinging a tape measure to retrieve a set of keys and operating a nail gun to create a work of art.
"In a traditional category, we were able to create a successful, non-traditional campaign that really seemed to create a lot of buzz, sorry," said Tom Moudry, CEO, Chief Creative Officer.
The campaign, which began in early 2010 and runs through the end of the year, includes print and banner advertisements, direct mail pieces and a Skills Challenge microsite, which encourages viewers to test their own skills through video submissions and online games.
To view the videos or learn more about the campaign, visit www.integritywindows.com.
About Integrity Windows and Doors from Marvin
Integrity Windows and Doors is the world's largest and most experienced manufacturer of windows and doors made with Ultrex – a state-of-the-art pultruded fiberglass material. Based in Fargo, N.D., Integrity offers a comprehensive line of window and door products that are Built to perform® and backed by first-class customer service.
Martin|Williams Advertising (www.martinwilliams.com) is part of Martin|Williams, Inc., a Minneapolis-based full-service communications agency that is part of Omnicom Group Inc. (www.omnicomgroup.com). Operating units of Martin|Williams, Inc. include Martin|Williams Advertising, TripleInk (international and cross-cultural communications), and Karwoski & Courage Public Relations.
SOURCE Martin|Williams Advertsing
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