2014

Marvel's The Avengers Shares Exclusive Behind-The-Scenes Access with One Lucky Land O'Frost Consumer America's Largest Family-Owned Packaged Lunch Meat Company Partners with "Marvel's The Avengers" to Give One Household's Little Super Hero the Trip of a Lifetime to New York City

LANSING, Ill., April 16, 2012 /PRNewswire/ -- Land O'Frost, the nation's largest family-owned packaged lunch meat company, teams up with Marvel for its most highly-anticipated film of all time, "Marvel's The Avengers," to offer one lucky consumer exclusive behind-the-scenes access to the Marvel offices in New York City. Based on the ever-popular Marvel comic book series, "The Avengers," this ultimate Super Hero team-up brings America's favorite heroes together on the big screen for the first time ever to defend global security, and Land O'Frost is making it possible for consumers to get in on the action in a way that no other fan will experience.

Beginning today, specially marked packages of Land O'Frost Premium products will contain game codes that can be entered at www.LandOMoms.com for exclusive Avengers access. One special code will be selected to receive the grand prize trip, which includes a package for four to New York to tour the Marvel New York Office, receive a private helicopter tour of the city, enjoy a Top Secret Lunch at a hip New York restaurant and the service of a personal assistant who will ensure the winner is treated like a Super Hero.

"We believe that mom is the household Super Hero to her kids, and we're excited to give mom the chance to show her superpowers by giving her kids exclusive access to what is sure to be the biggest hit of the summer, 'Marvel's The Avengers,'" said Keith Hill, brand manager of Land O'Frost. "We're happy to give families an opportunity of a lifetime and are especially eager to join forces with Marvel for this blockbuster film."

In addition to the grand prize trip, 500 first prize winners will receive a free download for the action-packed Marvel Avengers Assemble app (for iPhone, iPad or iPod Touch).

One in 100 second prize winners will instantly receive a never-before-seen limited edition Avengers trading card featuring iconic Super Heroes such as The Incredible Hulk, Thor, Captain America and Iron Man.

This is the third year in a row that Land O'Frost has worked with Marvel to celebrate Super Hero fans across the country with unique and irreverent promotions. Land O'Frost has also been a part of Marvel's extremely popular sequel "Iron Man 2," where they brought Iron Man to grocery stores to directly interact with fans. Land O'Frost also partnered with Marvel during its launch of "Captain America," by offering consumers the chance to win a thrilling VIP Super-Fan trip to attend a Marvel movie premiere.

Land O'Frost is honored to be a part of Marvel's continued success in the creation of award-winning Super Hero films, particularly as the Marvel Super Heroes team up in "Marvel's The Avengers," opening May 4, 2012.

For full rules and to enter a code, visit www.LandOMoms.com.

About Land O'Frost
Land O'Frost manufactures sliced packaged luncheon meats (beef, chicken, turkey, and ham), and is the largest family owned brand of packaged deli meat in the U.S. Some of the leading products marketed by Land O'Frost include: Land O'Frost Premium® One Pound, the top selling deli pouch in the U.S.; Land O'Frost DeliShaved®, and their ultra premium line Land O'Frost® Bistro Favorites™. Information on several additional items can be found on their Web site. The Land O'Frost brand can be found in the supermarkets and mass merchandisers that account for nearly 90 percent of the retail sales in the country, as well as Mexico, Puerto Rico and other U.S. Territories. Land O'Frost also manufactures specialty meat products sold to restaurants and major food manufacturers. The company operates three facilities in Lansing, Ill., Madisonville, Ky. and Searcy, Ark. Visit www.landofrost.com for additional information. In 2010, Land O'Frost launched www.LandOMoms.com, www.Twitter.com/LandOFrost and www.Facebook.com/LandOFrost as a part of a broader consumer branding campaign.

About Marvel's The Avengers
Marvel Studios presents "Marvel's The Avengers"—the Super Hero team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins. 

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgard and Samuel L. Jackson as Nick Fury, directed by Joss Whedon, from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon, "Marvel's The Avengers" is based on the ever-popular Marvel comic book series "The Avengers," first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when "Marvel's The Avengers" assemble in summer 2012.

"Marvel's The Avengers" is presented by Marvel Studios in association with Paramount Pictures. The film is being produced by Marvel Studios' President Kevin Feige and executive produced by Alan Fine, Jon Favreau, Stan Lee, Louis D'Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham. The film releases May 4, 2012, and is distributed by Walt Disney Studios Motion Pictures.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit www.marvel.com.  Super Hero(es) is a co-owned registered trademark.

SOURCE Land O'Frost



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