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2014

Marzetti Original Slaw Dressing Launches New Plastic Bottle Design and Kicks Off Summer Online Sweepstakes

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COLUMBUS, Ohio, May 14 /PRNewswire/ -- As summer salad and barbecue season approaches, consumers will find perennial favorite Marzetti® Original Slaw Dressing packaged in a lighter, plastic bottle with a fresh new label. At the same time, the Marzetti® Slaw Dressing American Fare microsite will offer a chance for Marzetti fans to sample new recipes and win great prizes.

"Marzetti® Original Slaw Dressing has been the number-one brand in the slaw dressing category and a fan favorite in kitchens across America since it was created in 1947," said Brandy Wardlow with Marzetti Specialty Brands. "Based on consumer feedback, we recently replaced the traditional glass bottle with a new plastic bottle, making it perfect for summer traveling and picnics."

On May 14, Marzetti will launch the "Marzetti's Slaw Dressing American Fare" online sweepstakes at www.marzettiamericanfare.com, offering Marzetti fans a chance to win VISA® gift cards online through an instant-win game, as well as to discover a variety of new slaw recipes courtesy of Marzetti. The grand prize is a $2,500 VISA® gift card, and the contest runs through July 31, 2010.

"Last year's online sweepstakes was such a huge hit among our customers that we decided to do it again this year," Wardlow said. "Our customers always love hearing about the latest recipes using our dressings, and Marzetti® Original Slaw Dressing is so versatile that there are an almost endless variety of slaw recipes."

About T. Marzetti Company:

The T. Marzetti Company, the specialty food subsidiary of Lancaster Colony Corporation (Nasdaq: LANC), markets a wide variety of foods for both the retail and foodservice markets. Brands include Marzetti®, New York Brand® and Sister Schubert's Homemade Rolls. More information about the company is available at www.marzetti.com.

SOURCE T. Marzetti Company



RELATED LINKS
http://www.marzetti.com

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