Maserati North America, Inc. Reports Most Successful Sales Month in its History with Record 312% Gain YTD
ENGLEWOOD CLIFFS, N.J., Sept. 3, 2014 /PRNewswire/ -- Fresh off the heels of California's Monterey Car Week – where the Trident celebrated its 100th Anniversary with the North American debut of the stunning Alfieri GT concept – Maserati strikes again by reporting its most successful month ever with (1,274 units) sold. Throughout the year, Maserati North America, Inc. has maintained strong sales momentum, with 2014 sales already surpassing total sales of 2012 and 2013 combined. August closed with a record 268% increase compared to the same month last year and a 312% gain year to date (YTD).
The continued traction of the Maserati Ghibli is largely the force behind the brand's unprecedented growth in North America. With a starting price of $66,900, the Ghibli is an accessible offering befitting to a younger and more diverse consumer.
"The Ghibli places the dream of owning a Maserati within easier reach to more buyers, and as word of its unique balance of performance, exotic appeal and attainability continues to spread, Ghibli sales continue to grow," states Peter Grady, President & CEO of Maserati North America, Inc. "Together with the range-topping Quattroporte, GranTurismo range and Alfieri concept, this is an exciting new day and age for Maserati."
Marking 100 years of automotive excellence is a rare and distinguishing achievement, particularly as the company looks ahead with a comprehensive product plan including the upcoming new Alfieri concept. This centenary 2+2 GT concept explores Maserati's stylistic heritage and hints at the brand's future design language. In the nearer term, new updates and enhancements are forthcoming for the model year 2015 Ghibli and Quattroporte models, with more surprises still in store for the remainder of 2014.
ABOUT MASERATI:
Maserati produces a full line of two and four door models legendary for their spacious handcrafted luxury, thoroughbred performance and everyday usability. The Maserati range includes the all-new full-size Quattroporte and the mid-size Ghibli sport sedan, which earned a 2013 Top Safety Pick from the Insurance Institute of Highway Safety (IIHS)*. The flagship Quattroporte GTS leads the charge with a 523 HP twin turbo V8 while both the Ghibli and Quattroporte are available with All-Wheel-Drive, a competition bred twin-turbo 404 HP V6 and an adaptive 8 speed automatic transmission. The two-door GranTurismo line continues with several variants of coupes and convertibles that combine elegance and comfort for four adults, with a six speed automatic transmission to keep the legendary Maserati performance and exhaust note close at hand. Maserati automobiles and merchandise can be found at authorized retailers across North America. Information on Maserati can be found at www.maserati.us for the U.S. or www.maserati.ca for Canada, 1-800- My-Maserati.*Built after November 2013.
Photo - http://photos.prnewswire.com/prnh/20140903/142486
SOURCE Maserati North America, Inc.
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