BOULDER, Colo., July 30, 2013 /PRNewswire/ -- Inada USA, the exclusive U.S. distributor of award-winning Inada brand massage chairs, announced today that it has become a corporate sponsor of National Public Radio (NPR). Underwriting messages began airing on July 29, 2013.
Inada's sponsorship announcements will be heard on NPR's Morning Edition, All Things Considered, Car Talk and Weekend Edition. NPR has 27 million weekly listeners and more than 19 million monthly visitors to NPR.org.
"We are long-time fans of public radio, and NPR in particular," said Cliff Levin, president of Inada USA. "We are glad to be able to support and sponsor such a great source of news, music and ideas."
The announcement crediting Inada USA for its underwriting support will direct listeners to www.DreamWaveChair.com. When visiting the site, listeners will be able to learn more about the award-winning Sogno DreamWave™ massage chair, order it online or be directed to the nearest authorized Inada dealer.
"Inada seeks to educate consumers about the benefits of massage, just as NPR seeks to educate its listeners about the world around them," Levin added. "This is a natural association for both Inada USA and NPR. Inada customers and NPR listeners are demographically very similar—people who are interested in health and wellness."
About Inada USA
Inada USA distributes therapeutic massage chairs through an exclusive relationship with the Family Inada company of Osaka, Japan. Inada massage chairs combine shiatsu master massage movements with state-of-the-art Japanese engineering. Utilizing a patented body scanning technology and shiatsu point detection, Inada massage chairs have been recognized around the world for innovative design, exceptional product quality and the industry's most comprehensive massage chair warranty. They are available in retail stores throughout the U.S. or at www.DreamWaveChair.com. To learn more, visit www.InadaUSA.com.
SOURCE Inada USA