MassMutual Retirement Services to Deliver "Get Real" Adviser Experience at PLANADVISER National Conference (PANC) Going "Beyond the Booth" to Help Advisers Win Business

SPRINGFIELD, Mass., Aug. 14, 2013 /PRNewswire/ -- Retirement plan advisers attending the 2013 PLANADVISER National Conference, September 9 - 11 in Orlando, Fla., can expect an experience unlike anything they've seen before. MassMutual's Retirement Services Division is "going beyond the booth" to deliver valuable tools, resources and knowledge that retirement plan professionals can use to help them build their brand and win more business.

Highlights of the MassMutual experience will include the opportunity for advisers to have a professional head shot taken on-the-spot for use in their own marketing materials. A live demonstration of MassMutual's "Define Your Value Tool" which helps advisers create a value statement for their practice will be featured as an interactive component of the experience. A storytelling expert will also be available for one-on-one or small group workshops to help advisers craft and fine-tune their sales story.

"MassMutual's goal is to help retirement plan advisers bring their own brand to life which will, in turn, help them win more business," says E. Heather Smiley, senior vice president and chief marketing officer for MassMutual's Retirement Services Division. "We believe MassMutual offers the best practice development support in the industry. The experience we're bringing to retirement plan professionals attending the PLANADVISER National Conference is just a glimpse of our overall offering," adds Smiley. All elements of the experience are complementary at MassMutual's booth numbers 212-214-216.

In addition to MassMutual's conference experience for advisers, Elaine Sarsynski, executive vice president of MassMutual's Retirement Services Division, will participate in the CEO Roundtable on September 10 and share her insights on the future of the retirement industry. MassMutual is also sponsoring a speaking engagement by Pat Riley, president of the 2012-2013 NBA champion Miami Heat, after dinner on the opening night of the conference. Riley, one of the most successful coaches in NBA history, will address PANC attendees on the keys to gaining a competitive advantage – and winning.

For more information about the MassMutual Retirement Services PANC experience, visit http://www.massmutual.com/GetReal. For information about MassMutual Retirement Services, please contact your retirement services professional or call MassMutual at 1-866-444-2601.

About MassMutual
Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyholders. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyholders consistently since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities. In addition, the company's strong and growing network of financial professionals helps clients make good financial decisions for the long term.

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, LLC, Member FINRA and SIPC; OppenheimerFunds, Inc.; and The MassMutual Trust Company, FSB.

MassMutual's Retirement Services Division has been serving retirement plans for more than 65 years. It offers a full range of products and services for corporate, union, nonprofit and governmental employers' defined benefit, defined contribution and nonqualified deferred compensation plans. It serves approximately 3 million participants.

For more information, visit www.massmutual.com or find MassMutual on Facebook, Twitter, LinkedIn, YouTube and Google+. For information regarding MassMutual's Retirement Services Division, you may also visit massmutual.com/retire or find us on Facebook.com/RetireSmart and YouTube.com/RetireSmart.

Copyright ©2013 Massachusetts Mutual Life Insurance Company (MassMutual) and affiliates, Springfield, MA 01111-0001. All rights reserved.

Contact: Lisa Reilly
860-562-5133
lreilly@massmutual.com

SOURCE MassMutual Retirement Services



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