EL SEGUNDO, Calif. and GLENDALE, Calif., Jan. 27, 2016 /PRNewswire/ -- Global toy leader Mattel (NASDAQ: MAT) today announced a renewed relationship with Disney Consumer Products for the Cars franchise, and the upcoming Disney*Pixar film Cars 3. The agreement gives Mattel continued worldwide rights to manufacture, market and distribute toys and products based on the award-winning Cars franchise across multiple categories, including vehicles and playsets.
"We are very pleased that Disney Consumer Products has once again chosen Mattel to help bring its iconic Cars franchise and characters to life for children around the world," said Christopher Sinclair, chairman and CEO of Mattel. "Disney and Mattel have enjoyed an outstanding partnership for nearly 60 years, and we are thrilled to see the relationship continue in such a meaningful way."
Cars is among the most beloved Disney*Pixar properties, and continues to generate strong toy demand globally. Since its blockbuster theatrical release in 2006, Cars and the iconic characters of Radiator Springs have delighted children and inspired imaginative play around the world.
"For almost a decade, Pixar's Cars has thrilled audiences and connected with families through its story of friendship and the excitement of the open road," said Leslie Ferraro, co-chair, Disney Consumer Products and Interactive Media, and president, Disney Consumer Products. "We're delighted to continue working with Mattel on this important franchise. They are the perfect partner to extend Pixar's storytelling with an innovative and engaging toy line for Cars 3."
Since 2006, Mattel has shipped millions of Cars toys across a variety of categories, including more than 300 million Cars die-cast vehicles sold. Mattel's lengthy creative collaboration with Disney*Pixar has also generated hundreds of unique Cars vehicle designs celebrating the individual characters from the franchise.
The Mattel family of companies (Nasdaq: MAT) is a worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®, Fisher-Price® brands and MEGA® Brands, as well as a wide array of entertainment-inspired toy lines. In 2015, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ approximately 31,000 people in 40 countries and territories and sell products in more than 150 nations. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Tinker Bell, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and apps, igniting imagination through storytelling in ever-inventive ways. DPW creates and publishes books, magazines, eBooks and apps both vertically in-house and through an extensive worldwide licensing structure. DPW is also committed to the educational development of children around the world through Disney Learning, which includes our flagship learning brand, Disney Imagicademy, as well as Disney English and other Disney-themed learning products. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney Store operates ecommerce channels in nine countries, which can be found here. For more information, please visit www.DisneyConsumerProducts.com.
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SOURCE Mattel, Inc.