"Mattel Creations is dedicated to discovering new ways to share creative, captivating stories across all platforms. Our partnership with Tongal and its robust network of creators will enable us to build out an innovative, scalable offering of content for all channels and markets around the world," said Balsam-Schwaber. "Tongal is re-defining the content model and we look forward to working closely with their team to further our brand strategies and build our storytelling platform."
"Mattel has long been a champion for innovation in storytelling, including being one of the earliest adopters of Tongal over six years ago," said Salvatore. "This multi-year deal is an exciting next step in our partnership and reinforces their commitment to creativity. We're honored to be helping them develop new ways to connect with audiences around the world."
The first project to be produced under the partnership will be a behind-the-scenes special to complement the Amazon Original Special An American Girl Story—Melody 1963: Love Has to Win. The behind-the-scenes special will premiere on Amazon Prime Video in November.
The partnership builds on previous successful collaborations between the two companies. Tongal has previously worked with over 10 Mattel brands, including American Girl®, Thomas & Friends® and Hot Wheels®, developing and producing appealing, targeted video content that has helped multiply the brands' YouTube subscriber bases and social followings.
Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel's portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.
Tongal is the award-winning creative company that helps brands tell their best stories and engage today's audiences more effectively. The company has pioneered a new model for creating content, powered by a global network of 120,000 professional creatives and a proprietary development platform.
Tongal develops content strategies and produces video people want to see across every platform, including TV commercials, social and digital campaigns, and original entertainment for innovative brands like LEGO, Nestle, Mattel, NASA, Unilever, General Motors and more. The private company is headquartered in Santa Monica and is backed by Insight Venture Partners. More information can be found at www.tongal.com/business.
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