Matthew Langie of Adobe Systems Joins IMA Executive Council
SAN CLEMENTE, Calif., Dec. 14, 2011 /PRNewswire/ -- The Internet Marketing Association (IMA) has announced that Matthew Langie has joined the organization's Executive Council. Langie currently serves as Director of Product Marketing for Adobe Systems. In addition to providing his general expertise as a longstanding leader in the technology sector, Langie will help IMA develop significant enhancements to its professional certification program. He recently wrote the curriculum for the graduate student Internet marketing program at the University of California, Irvine.
"We are extremely pleased to have an individual with Matthew's deep experience and relationships join the IMA Executive Council," said IMA Chairman Sinan Kanatsiz . "He will bring a highly valuable dimension to this group of industry leaders whose mandate is to help develop the world's preeminent Internet marketing professional organization."
Langie is Director Emeritus of the Web Analytics Association and is a recognized thought leader in the online analytics and digital marketing industry. He is a highly sought after speaker at digital marketing conferences, trade shows and other industry events focused on innovation in new and emerging digital channels, such as social media, mobile, and online video.
At Adobe Systems, Langie is responsible for marketing the company's industry-leading digital marketing solutions, generating over a half-billion dollars in revenue. His responsibilities span go-to-market strategy, messaging and positioning, pricing and packaging, sales enablement, competitive intelligence and product evangelism.
"IMA has created a unique resource for organizations of all kinds and individuals in a broad range of positions to further enhance and strengthen their expertise in the constantly evolving Internet environment," Langie noted. "I'm very excited to be part of the continuing effort to build an unprecedented resource for Internet marketers around the globe."
Langie has extensive experience in software and technology marketing, including leadership roles at Omniture, WebTrends, Infor Global Solutions, Datastream and Hewlett-Packard. He served as Vice President of Marketing for Timeline Computer Entertainment, a software company founded by the late, best-selling author Michael Crichton , and he led marketing and business development for the software technology research lab at Intel.
With more than 515,000 members, the Internet Marketing Association is one of the fastest growing professional organizations in the world and encompasses a wide spectrum of educated professionals in sales, marketing, business ownership, programming, creative development and related fields.
For details on the Internet Marketing Association, visit www.imanetwork.org.
About the Internet Marketing Association
The Internet Marketing Association (IMA) is a professional organization that, since its inception in 2001, has accrued more than 515,000 members in fields including sales, marketing, business ownership, programming and creative development. Sinan Kanatsiz , Chairman and Founder, started IMA with four key values as a foundation for success in today's highly competitive business environment: integrity, communication, professionalism and education.
IMA is one of the fastest growing Internet marketing groups in the world. It is underwritten by corporate partners to provide members an opportunity to learn, engage and define Internet marketing best practices without making a financial commitment.
The IMA mission is to provide a knowledge-sharing platform for business professionals where proven Internet marketing strategies are demonstrated and shared in an effort to increase each member's value to their organization.
SOURCE Internet Marketing Association
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