LAHAINA, Hawaii, March 1, 2017 /PRNewswire/ -- Maui Jim, Inc.®, makers of premium sunglasses known for their optical clarity and patented lens technologies, continues to expand its growing partnership with official brand ambassador, Jace Lipstein, and his full-service men's lifestyle line, Grungy Gentleman, by activating at key fashion and sporting events. Most recently, the brand teamed up to celebrate the collaboration between Grungy Gentleman and Timberland at NBA All-Star Weekend, as well as at New York Fashion Week: Men's, showcasing the versatile styles and trends Maui Jim has to offer.
Last month, during NBA All-Star Weekend in New Orleans, Maui Jim co-sponsored an exclusive event with Grungy Gentleman and Timberland, fitting attendees with select styles to meet their needs and personal style. Over 40 A-list athletes, celebrities, stylists and media were outfitted with the likes of Tail Slide, Castles, and Summer Time, among others, bringing true aloha spirit to the French Quarter. Additionally, during New York Men's Fashion Week, several models in the Grungy Gentleman fashion show strutted down the runway sporting Maui Jim's fashionable sunglasses, completing the looks while showcasing the latest in men's fashion. This included New York Knicks players Mindaugas Kuzminskas wearing Red Sands, and Justin Holiday wearing Pilots.
"Continuing to work with Jace and his amazing lifestyle brand showcases the versatility and design of our Maui Jim sunglasses, which can work very well in the fashion world," said Craig LaManna, director of global brand activation at Maui Jim. "As a lifestyle brand aligning with another, like-minded, lifestyle brand, we couldn't be happier to continue growing this relationship that brings style, quality and performance to the masses."
"Maui Jim is my go to for sunglasses. Their product allows me to see the outdoors in HD by eliminating all glare in the way," said Jace Lipstein, founder and designer of Grungy Gentleman. "Using Maui Jim shades on the runway is a natural fit because they are part of my daily routine. They are stylish and serve a purpose. Just like everything you wear should."
Maui Jim made Jace an official brand ambassador in 2016, and has sponsored multiple Grungy Gentleman events over the past two years, including his last four runway shows in New York. Jace himself wears Maui Jim sunglasses exclusively, preferring the Flat Island, Mavericks, and Tail Slide styles.
For more information on Maui Jim's extensive line of premium, sophisticated sunglasses and joining the 'Ohana, check out www.mauijim.com.
About Grungy Gentleman
Grungy Gentleman is a New York born menswear brand and creative culture that seamlessly fuses fashion, lifestyle, sports, arts, entertainment, and media. Founded by 31-year old Manhattan resident and sports fanatic Jace Lipstein in 2010, Grungy Gentleman is driven to create an innovative culture where fashion, sports, and entertainment converge. The brand strives to promote the expression of individuality to both high fashion and urban cultures through its product lines, website, and e-store. Grungy Gentleman's past runway shows have featured musical artists, athletes and Hollywood actors (including: Jadakiss, Juelz Santana, Eric Decker, Marcedes Lewis, and Theo Rossi). Chris Paul (LA Clippers), and Dwyane Wade (Chicago Bulls), among many others, have worn the lifestyle brand's apparel and accessories. Grungy Gentleman's 6th menswear runway show, was presented during New York Fashion Week: Men's on February 2nd 2017.
About Maui Jim
Maui Jim sunglasses were born on the beaches of Maui and designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is recognized for unparalleled "Aloha Spirit" and customer service as well as patented PolarizedPlus2® lens technology, which blocks 100% of UV rays and eliminates glare while enhancing color, definition and depth perception. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin. For more information, visit mauijim.com, follow us on Facebook, or on Twitter and Instagram at @OfficialMauiJim.
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SOURCE Maui Jim