LAS VEGAS, April 2, 2016 /PRNewswire/ -- MAXDigital, one of the leading dealer solution providers, has enhanced its partnership with Carfax so more information is readily available to dealers about their inventory. Key details such as reported accidents, number of owners, and open recalls now instantly appear on-screen for vehicles listed in MAXDigital's Inventory Management Platform.
"The enhanced FirstLook and MAX platforms are just what our dealers need to stay well-informed about their inventory," said David Nelson, Director of Pre-Owned Vehicle Operations at Hendrick Automotive Group. "Carfax information, especially regarding open recalls, is critical for our dealers to adhere to Hendrick policies and, most important, identify vehicles that meet the quality standards our customers demand from us. MAXDigital and Carfax are helping streamline that process for all of our stores."
MAXDigital and Carfax also have virtually eliminated the need for dealers to run Carfax Reports on newly-acquired vehicles themselves. Once a Carfax-subscribing dealer enters a new vehicle into the Inventory Management Platform, the system automatically runs a Carfax Report for that unit. Users save time and are assured the Carfax information they rely on to help advertise and retail their inventory is available.
"We are excited to be furthering our partnership with Carfax to better serve our customers," said Kara Longo Korte, VP of Product Management at MAXDigital. "Our existing functionality will continue to evolve to provide even more value in the future."
"With millions of open recalls amplifying concerns about vehicle safety, the need for on-demand Carfax information is even greater," said Larry Gamache, communications director at Carfax. "MAXDigital's enhanced platforms are powerful solutions that can help our dealers further improve their operations and protect their customers."
MAXDigital is a Chicago-based SAAS company that has been a leader in the auto retail digital space for more than 15 years. MAXDigital is dedicated to closing the gap between today's digitally enabled consumers and car dealerships. We provide cloud-based software and mobile applications for the automotive industry, helping car dealers across the US acquire, price, merchandise, and sell their new and used car inventory to satisfy the digital consumer, prove value in a vehicle and improve gross profits in each unit sold. MAXDigital is evolving the way that dealers operate so they can better win today's digital consumers. For more information, please visit http://www.maxdigital.com.
About Carfax (www.carfax.com)
Carfax, a unit of IHS Inc. (NYSE: IHS), is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by 30,000 dealerships to help acquire, advertise, retail and service used cars using innovative services like Carfax Used Car Listings and myCarfax. Carfax is an essential part of 38 manufacturer Certified programs, is integrated into hundreds of acquisition and inventory management tools, and featured on thousands of automotive websites. Become a Carfax Advantage™ dealer and see how Carfax helps your dealership win at www.carfaxonline.com. Based in Englewood, Colorado, USA, IHS is the leading global source of information, insight and analytics in the automotive industry and other critical areas that shape today's business landscape.
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