"Our mission is to identify opportunities that make our software more convenient and easy to use for auto dealerships," said MAXDigital CEO Steve Fitzgerald. "This re-design provides an outstanding user experience and better functionality. It will empower dealers to increase gross profits by selling the value of each individual vehicle and avoid additional discounting. The end result is a more satisfied customer because they have a better overall customer experience."
Other notable enhancements include:
- Recall Identification & Remedy: Allows users to quickly learn if a vehicle has any open recalls, and if there is a remedy, during the appraisal process. The inventory management software pulls data from multiple sources to provide the most accurate recall information on each vehicle.
- Mobile to Desktop: The MAXDigital mobile app now includes two-way communication allowing information to synchronize between the phone and desktop. It also features an improved design and appraisal functionality.
- Group View in Digital Showroom: The inventory of all dealerships within a group can now be viewed in Digital Showroom. By having all inventory in one location, a salesperson can keep a customer from shopping with a competitor if the desired unit isn't on their lot, but is located at a sister store. New group reporting has been developed to allow side-by-side store performance, so best practices can be duplicated.
MAXDigital provides cloud-based software and mobile applications to the automotive industry. As the industry's premium end-to-end software solution for automotive dealers, MAXDigital empowers thousands of dealerships across the U.S. to manage inventory, increase gross profits and sell more cars through digital retailing. Founded in 2001 with the FIRSTLOOK inventory management product, the MAXDigital suite of products now includes the innovative MAX Ad®, a content generation and distribution system, MAX for Website®, a vehicle value and content creator for dealer websites, and MAXDigital Showroom®, a real-time inventory and pricing tool for desktop and mobile that builds trust and transparency with customers. For more information visit MAXDigital.com.
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