Maxi-Cosi Lila™ Sets New Standard For Strollers Combining Exceptional Comfort With Sleek, Functional Design

FOXBORO, Mass., Feb. 5, 2019 /PRNewswire/ -- Dorel Juvenile, a segment of Dorel Industries (TSX: DII.B, DII.A), the world's largest manufacturer of juvenile products, has set a new standard for what busy parents should, but might not, expect from their stroller with the launch of a new premium system – the Maxi-Cosi Lila™. The modern look and innovative design of the stroller system delivers eight modes of use, with practical features offering the ultimate in comfort for little ones and functionality for parents.

Equipped with eight modes of use, including multi-position reclining and parent or road-facing positions, the Lila allows parents to adapt to their child's needs, while resting assured that their stroller will do the same. For naps on-the-go, the Lila converts to carriage mode with the touch of a button, while the SmoothRide all-wheel suspension makes strolling a breeze. When you're back home or at the car, a one-hand flat-fold makes it easy for moments when you need a second hand.

With comfort always top of mind, a pediatrician-developed ShapeOfYou newborn inlay was designed especially for the Lila. The ergonomic memory foam cocoon inlay reduces space around the child's body, providing the ultimate feeling of security, and the shaped cavity also reduces pressure under the child's head, helping to prevent flat-head syndrome.  

"At Maxi-Cosi we strive to offer parents the best, so they can be a step above the rest with their baby's gear, anticipating what they think they'll need and what we know they'll want," said Paul Powers, CEO and President of Dorel Juvenile USA. "Lila sets the bar high for a stroller system. It's the embodiment of the intersection between functionality and comfort with revolutionary design and style."

Fully packed with accessories, the Lila is an extension of the parent. Top features include:

• Reversible, temperature-friendly seat cushion
• Full coverage privacy shade and canopy
• Removable tote basket and accessory pouch
• Child snack tray
• Adult cupholders
• Boot cover and rain shield

Lila also captures the attention of fashion-forward parents, with vegan leather accents, a sleek, narrow silver frame and three Nomad color varieties to embody the style of any on-the-go parent. And for parents expecting a second, a duo kit is an available add on to accommodate a baby and toddler at the same time.

To celebrate the launch, Maxi-Cosi will kick-off a "Love, Lila" Sweepstakes in the spring, asking parents to share a photo of their parenting style for a chance to win the ultimate stylish weekend in New York City. Parents are welcome to enter the giveaway by tagging @MaxiCosiUSA on Twitter or Instagram when submitting a photo using #xoxoLila & #Sweepstakes or by entering on the sweepstakes microsite. The sweepstakes will launch on March 4, parents can follow along for updates on social media at @MaxiCosiUSA.

The Lila retails for $799.99 and is available in four sophisticated fashions to purchase at specialty retailers such as Buy, Buy Baby and select specialty retailers. To learn more and find a retailer nearest you please visit, Maxi-Cosi.com.

About Dorel Juvenile

Dorel Juvenile, a segment of Dorel Industries, Inc. (TSX: DII.B, DII.A) is a world class juvenile products company. Dorel Juvenile's powerfully branded products include global juvenile brands Maxi-Cosi, Quinny and Tiny Love, complemented by regional brands such as Safety 1^st, Cosco, Bébé Confort and Infanti. Dorel Industries Inc. has annual sales of US$2.6 billion and employs approximately 10,000 people in facilities located in twenty-five countries worldwide.

SOURCE Dorel Industries