NEW YORK, Aug. 26, 2015 /PRNewswire/ -- Press releases remain an essential tool for PR professionals—yet there are a surprising number of misconceptions about their relevance in today's evolving media landscape. These misconceptions stem from outdated press release practices and inability to optimize content.
Press releases remain a critically important way to reach a broad audience, including influencers, consumers, investors, and prospects. Smart press release writing and targeted distribution will ensure that your message is more relevant than ever, garnering your brand earned media and helping your team achieve strategic business goals.
A recent white paper from PR Newswire, Setting the Record Straight: Press Releases that Stand Out in the Digital Age, discusses how to leverage your content to create engagement, yield revenue, and get your message heard.
Topics covered in the white paper include:
- How to write interesting and engaging content that journalists want to read.
- Using multimedia to enhance powerful storytelling
- How to design content with a targeted audience in mind
- Tips on strategically distributing content with a multi-channel approach
These recommendations help communicators look beyond traditional perceptions of press releases. Through targeting, the use of the right multimedia assets, and a strong distribution plan you can better demonstrate and leverage the message of your press release. Learn how to optimize your content by downloading the white paper here.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
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SOURCE PR Newswire Association LLC