Maybelline New York Announces Lineup for Mercedes-Benz Fashion Week in New York Spring 2013 Iconic Makeup Brand Bringing Runway Excitement to More Women than Ever Before

NEW YORK, Sept. 6, 2012 /PRNewswire/ -- September in New York is synonymous with fashion and now as the Official Cosmetics Sponsor of Mercedes-Benz Fashion Week for the seventh straight season, so is Maybelline New York.  This season the iconic beauty brand is continuing its successful collaboration with top designers and makeup artists, lending its backstage talent and vision to Cushnie et Ochs, Lacoste, Mara Hoffman, Victoria Beckham, DKNY, Custo Barcelona, Wes Gordon, Carlos Miele, Betsey Johnson, Bibhu Mohapatra and Rachel Zoe.

(Photo: http://photos.prnewswire.com/prnh/20120906/NY69676 )

Makeup Artist Charlotte Willer will once again lead the effort with Maybelline New York Makeup Artist for Spain, Gato, and world renowned independent makeup artist Charlotte Tilbury. The brand is also excited about collaborating with world renowned independent makeup artist Diane Kendal for the first time this season.

"There is no makeup without fashion and no fashion without makeup. Maybelline New York celebrates this relationship with fashion week partnerships all over the world and in its hometown of New York City. It's an honor to work with some of the most talented and creative designers in fashion today and to take part in shaping tomorrow's makeup trends," says Maybelline New York Global Brand President Damien Bertrand. "But for us Fashion Week doesn't stop there. By bringing trends from the catwalk to the sidewalk, Maybelline New York democratizes trends, making them accessible for every woman."

And with September, of course, comes Fashion's Night Out.  Once again, Maybelline New York will take to the streets with its always anticipated party.  It will be kicking the festivities off early this season with its Maybelline New York Mobile Color Studio, which will be making stops in Times Square and Union Square between 10:30am and 6:00pm.  Fashion-goers will receive free mini-makeovers and mini-manicures from top Maybelline New York artists, and meet some of Maybelline New York's famous faces.  The Maybelline New York Fashion's Night Out Event in the heart of the Meatpacking District will offer more mini-makeovers and a sneak preview of Maybelline New York's newest launch, The Colossal Cat Eyes Mascara by Volum' Express.  Revelers will get the chance to meet Kara Laricks, the winner of NBC's Fashion Star, who has designed a limited edition t-shirt that will be given away to the first to arrive, along with a free The Colossal Cat Eyes Mascara by Volum' Express.  And it wouldn't be a Maybelline New York party without a strut down the catwalk along with top spokesmodels! For West Coasters, Maybelline New York will be at the The Beverly Center providing mini makeovers and sampling Color Show Nail Lacquer. 

But it doesn't stop there.  Maybelline New York will be a part of a series of high-profile events associated with top magazines during Mercedes-Benz Fashion Week.  At the Elle Fashion | Next runway show at Lincoln Center Maybelline New York will present a $25K grant to the student they feel best embodies the spirit of "Fashion | Next." Maybelline New York is also sponsoring the Allure Lounge at the Empire Hotel, which allows the public to join in the fashion week fun with makeovers from top Maybelline New York artists and a preview of hot up-and-coming designers.  And finally, with People StyleWatch, Maybelline New York will be sponsoring the "Fast & Fashionable" Glass Truck located just outside Lincoln Center on September 8th and 9th. The truck will feature a Maybelline New York Foundation Matching Station, helping visitors choose the best face product and shade for them.  All good beauty and fashion starts with a good foundation!

"Our involvement and collaboration with the fashion designers in the creation of the looks inspires us to continue to develop fashion forward products that that can help designers and consumers create a range of beautiful effects from the most dramatic to the most subtle," says David Greenberg, President Maybelline New York* Garnier*essie.  "You also feel an incredible energy at Mercedes-Benz Fashion Week, in the heart of the city Maybelline calls its home.  We express that energy and excitement across all of our fashion week activities – both digitally, experientially, and more."

As always, the trends may be born on the runways in New York City, but fashion and beauty are for everyone. From Williamsburg, Brooklyn to Williamsburg, Virginia, Maybelline New York is bringing the excitement of Mercedes-Benz Fashion Week to fashion lovers everywhere.  Starting September 6th through September 13th Maybelline New York, in partnership with YouTube and IMG Fashion, will once again deliver designer shows live streamed to www.YouTube.com/LiveRunway. And for the first time, the NYC general public can view the shows live streamed in the heart of Times Square on a giant jumbotron located at 47th & Broadway on Thursday, September 6th!

Everything beauty and fashion enthusiasts may need -- from show schedules to backstage beauty looks to insider interviews and how-to videos of the hottest shows will be a click away.  And for even more fashion week content, fans can follow @Maybelline on Twitter and visit Maybelline New York's Facebook page and Tumblr blog and Pinterest board for live updates and commentary from the week's shows and events.

To see all of Maybelline New York's Mercedes-Benz Fashion Week content, visit:

Maybelline.com * Twitter.com/Maybelline * Facebook.com/Maybelline * Maybelline.Tumblr.com * YouTube.com/liverunway * Pinterest.com/Maybelline

Maybelline New York is the number one cosmetic brand in the world, available in over 129 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York's mission is to offer innovative, accessible and effortless cosmetics for every woman. The brand is currently the official makeup sponsor of Mercedes-Benz Fashion Week in New York City and 9 other fashion weeks worldwide. For more information, log onto www.maybelline.com also available in Spanish.  Maybe she's born with it, maybe it's Maybelline.

SOURCE Maybelline New York



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