2014

Maytag® Introduces the High-Capacity Maxima™ Front-Load Washer and Dryer With the Best Cleaning* in the Industry Enabled by PowerWash™ Newest Generation of Laundry Appliances Fight Tough Stains from Every Holiday Celebration Mishap and Spill

NEW YORK, Oct. 25 /PRNewswire/ -- To power out stubborn stains year round – from the morning coffee to a peanut butter and jelly sandwich at lunch to salsa and nacho cheese at the office party – a washer needs to be up to the tough challenges. Maytag brand's newest front-load laundry line, the Maxima™ series, offers increased capacity and features a PowerWash™ cycle providing extra cleaning action and a thorough rinse to fight a vast array of holiday stains.

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The extra cleaning action loosens stains and ground-in dirt while an internal water heater boosts water temperatures to fight difficult stains. A thorough rinse flushes out any remaining detergent or lingering soils so consumers can rest assured a stain won't foil their holiday plans. To help keep clothes fresh and wrinkle free, select the Fresh Hold™ option with Dynamic Venting Technology™ (DVT). The laundry can wait for up to 16 hours after the wash cycle is finished to be loaded into the dryer.

"We've all had laundry stains that got away from us that may have been preventable. It used to be if you didn't treat the stain before washing, and then drying, you set the stain," said Mary Zeitler, Institute of Fabric Science for Maytag. "Use the PowerWash™ cycle on Maxima™ washers when you think you may have some of those sneaky stains in the load. The cycle will go to work providing extra cleaning power, loosening up many tricky, organic stains you may have never even noticed."

An increased 5.0 cu. ft. I.E.C. equivalent** capacity can handle up to 29 towels allowing consumers to wash larger loads that can translate into fewer loads per week. That time can now be better spent with family and friends picking out the perfect pumpkin or baking a real homemade apple pie.

The Maxima™ series is no shrinking violet when it comes to energy and water efficiency. The Maytag® Maxima™ washer (MHW6000X) uses up to 82 percent less water and 84 percent less energy*** while the other Maxima™ model (MHW7000X) uses up to 82 percent less water and 86 percent less energy.*** Both models meet the Consortium for Energy Efficiency (CEE) Tier III energy specifications.

The 7.4 cu. ft capacity Maxima™ dryers (electric MED6000X/ MED7000X and gas MGD6000X/ MGD7000X) include Quad baffles and Advanced Moisture Sensing which combine to provide even drying on some of the largest loads.**** Wear a holiday outfit for just a short amount of time, just enough for it to get a few wrinkles and lingering kitchen smells? Steam cycles ensure holiday ensembles and New Year's Eve dresses are ready for the next party, without the added cost of dry cleaning.

The Maxima™ series will be available this fall at retailers nationwide. Additionally, the washer has a 10-year limited parts warranty on the motor and stainless steel wash basket. Models from the Maxima™ line of laundry products will start with an MSRP of $999 each. Please visit www.maytag.com for more information.

About Maytag Brand  

For more than a century, Maytag brand appliances have been synonymous with dependability and durability. Through the commitment of Whirlpool Corporation, Maytag brand's enduring tradition of quality production and performance continues to thrive. Exceptionally durable, commercial-grade components are found in many Maytag brand appliances – including Maytag® Performance Series front-load and Maytag® Centennial® top-load washers and dryers. Maytag brand is part of the Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $17 billion in 2009, 67,000 employees, and 67 manufacturing and technology research centers around the world. For more information on any Maytag brand appliance, visit http://www.maytag.com.

*Among leading competitive brand front load washers; comparable cycles, using default settings.  

**Equivalent volume per I.E.C. International standard, 4th Ed., based on 4.3 cu. ft. DOE measurement.

***Compared to pre-2004 traditional top load washers.  

****Based on testing of an 18-lb load.

SOURCE Maytag



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