NEW YORK, Feb. 25, 2016 /PRNewswire/ -- MAZ, the New York City based startup whose publishing tools have powered over one thousand apps for companies like Forbes, Gannett, Condé Nast, and Pearson, has raised a new round of financing to launch MAZ Labs, a new division dedicated to research & development for the future of media.
After years of working with content providers big and small, the MAZ team noticed an overarching trend: the media sector is going through a large transformation and yet almost no one has been properly investing in R&D. Labs hopes to serve as an "external research center" for much of the industry.
Labs is initially focusing on the emerging intersection of media and messaging services as well as engagement behavior on new categories of devices like wearables, virtual reality, self-driving cars, and the connected home.
MAZ has already brought one Labs project to market: Lynx, a messaging app for sharing links with friends, which is now available for iPhone and iPad.
"As media tech continues to evolve, we want to stay ahead of the curve and pass on those discoveries to the partners that we work with," said MAZ CEO, Paul Canetti, who worked at Apple Inc. prior to founding MAZ. "In many ways, the web was just emulating print. Now we're on the cusp of some truly new paradigms for both content consumption and creation."
MAZ has raised $936,000 in this round to date, with participating investors including SierraMaya360, Jumpstart Ventures, Braddock Venture Partners, 37 Angels, as well as NYC-based angel investors.
Visit http://mazdigital.com/labs for more information.