MAZDA NORTH AMERICAN OPERATIONS APPOINTS RUSSELL WAGER VICE PRESIDENT, MARKETING
- Industry veteran to lead company's integrated marketing communications programs -
IRVINE, Calif., Oct. 1, 2012 /PRNewswire/ -- Mazda North American Operations (MNAO) today announced that Russell Wager has been named Vice President, Marketing, in charge of all marketing communications for the company's U.S. Operations. Wager brings with him more than 20 years of automotive industry- focused marketing communications experience.
"We're thrilled to have Russell join the Mazda team," said Jim O'Sullivan, MNAO president and CEO. "He brings a passion and knowledge to the position that will be the cornerstone of our efforts to move the Mazda business in the U.S. to the next level. In the agency team we've built over the past two years with The Garage Team Mazda, Russell will find a creative and passionate group of people here in Irvine, and we look forward to his leading our communications efforts as we drive Mazda forwards."
Wager will oversee all aspects of U.S. marketing communications, including print and electronic advertising, social media, the MazdaUSA.com website, public relations, brand experience, auto shows, sales training and aspects of retail operations, as well as manage the relationship with the company's integrated marketing communications agency, The Garage Team Mazda.
Wager joins Mazda from the Asia Pacific region where he spent the last few years at TBWA/Hakuhodo International in Tokyo, and most recently managing a large automotive account at DDB Advertising, as Senior VP and Managing Director in the agency's Beijing office. He has led major automotive accounts at a number of the top advertising and marketing agencies in the world, including TBWA\Chiat\Day, davidandgoliath, and prior to that, Doner Advertising, directing the MNAO account that he will now lead.
Wager will report to Robert Davis, MNAO's Senior Vice President, U.S. Operations.
Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are directed by Mazda Motor de Mexico, based in Mexico City.
SOURCE Mazda North American Operations