MAZDA REPORTS AUGUST SALES -SKYACTIV TECHNOLOGY sales continue to climb while Mazda3 reports best August since 2009-

IRVINE, Calif., Sept. 4, 2012 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported August U.S. sales of 22,234 vehicles, representing a decrease of 1.8 percent (5.4 percent DSR) versus last year. Year-to-date sales through August are up 11.8 percent (11.3 percent DSR) versus last year, with 185,349 vehicles sold.

Key August sales notes:

  • Mazda CX-5 continues to exceed expectations, posting a best ever sales number of 4,665 units in the month of August.  Because of high customer interest in CX-5, the vehicle has been hampered by a lack of availability nationwide since its launch.  Increased production volumes are now starting to match supply with demand.
  • Mazda3 saw its best August sales result since 2009, with 11,120 sales.
    • Excluding the CARS ("Cash for Clunkers") program, August of 2012 was the best-ever August for Mazda3.
  • Vehicles equipped with Mazda's revolutionary SKYACTIV TECHNOLOGY accounted for 63.0 percent of the company's total sales during the month of August.
  • Mazda3, with SKYACTIV TECHNOLOGY, accounted for 85.0 percent of all Mazda3 sales in August.

Mazda Motor de Mexico (MMdM) reported August sales of 1,994 vehicles, down 30.0 percent versus August of last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda

 



Month-To-Date

Year-To-Date



















Aug


Aug


%


% MTD

Aug


Aug


%


% YTD



2012


2011


Change


DSR

2012


2011


Change


DSR

















Mazda2


917


1,387


(33.9)%


(36.3)%

11,973


9,899


21.0%


20.4%

Mazda3


11,120


9,424


18.0%


13.6%

79,674


70,256


13.4%


12.9%

Mazda5


922


1,326


(30.5)%


(33.0)%

8,861


14,293


(38.0)%


(38.3)%

Mazda6


1,592


2,636


(39.6)%


(41.8)%

28,250


20,751


36.1%


35.5%

MX-5 Miata


560


600


(6.7)%


(10.1)%

4,576


4,254


7.6%


7.0%

RX-8


-


82


(100.0)%


(100.0)%

80


626


(87.2)%


(87.3)%

CX-5


4,665


-


N/A


N/A

24,904


-


N/A


N/A

CX-7


204


4,188


(95.1)%


(95.3)%

11,187


22,926


(51.2)%


(51.4)%

CX-9


2,252


2,708


(16.8)%


(19.9)%

15,339


20,887


(26.6)%


(26.9)%

Tribute


2


281


(99.3)%


(99.3)%

505


1,902


(73.4)%


(73.6)%

















Total Vehicles
































CARS


15,111


15,455


(2.2)%


(5.8)%

133,414


120,079


11.1%


10.6%

TRUCKS


7,123


7,177


(0.8)%


(4.4)%

51,935


45,715


13.6%


13.1%

















TOTAL


22,234


22,632


(1.8)%


(5.4)%

185,349


165,794


11.8%


11.3%

































MEMO:
































IMPORT CAR


13,519


12,819


5.5%



105,164


99,328


5.9%



IMPORT TRUCK


7,121


6,896

4,400

3.3%



51,430


43,813


17.4%



IMPORT TOTAL


20,640


19,715


4.7%



156,594


143,141


9.4%



















DOMESTIC CAR


1,592


2,636


(39.6)%



28,250


20,751


36.1%



DOMESTIC TRUCK


2


281


(99.3)%



505


1,902


(73.4)%



DOMESTIC TOTALS


1,594


2,917


(45.4)%



28,755


22,653


26.9%



Selling Days


27


26





207


206





 

SOURCE Mazda North American Operations



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