Mazda SKYACTIV® TECHNOLOGY Vehicles Exceed Sales Expectations - Mazda Responds to High Global Demand for SKYACTIV TECHNOLOGY by Doubling Annual Engine Production Capacity -

IRVINE, Calif., July 3, 2012 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported June U.S. sales of 19,911 vehicles, representing an increase of 3.1 percent versus last year. Year-to-date sales through June are up 17.5 percent (16.0 percent DSR) versus last year, with 143,797 vehicles sold.

Key June sales notes:

  • In response to global demand far outstripping expectations for Mazda's SKYACTIV® TECHNOLOGYMazda Motor Corporation has announced it will double production capacity of the state-of-the-art powertrain at its engine plant in Hiroshima, Japan.
  • In the U.S., Mazda's total SKYACTIV® TECHNOLOGY vehicle sales for June (comprised of CX-5 and certain models of Mazda3) account for 55 percent of the company's total sales for the month.
  • Mazda3 had its best June since 2008 with 8,835 vehicles sold. In particular, the SKYACTIV-equipped model represented 73.6 percent of Mazda3 vehicles sold for the month.
  • The all-new 2013 Mazda CX-5 is proving to be a popular choice as the award-winning compact crossover SUV remains one of the fastest-turning vehicles in the industry, with many dealers reporting more customers than inventory.  In its fourth full month of sales, 4,551 CX-5s were sold in June, representing a 15.0 percent increase from last month.  
  • As summer heats up, the Mazda MX-5 had its best June since 2008 with 659 vehicles sold.

Mazda Motor de Mexico (MMdM) reported June sales of 2,084 vehicles, up 5.0 percent versus June of last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda



Month-To-Date

Year-To-Date




















Jun   


Jun   


%


% MTD

Jun   


Jun   


%


% YTD



2012


2011


Change


DSR

2012


2011


Change


DSR



















Mazda2


938


1,081


(13.2)%


(16.4)%

10,151


7,440


36.4%


34.7%


Mazda3


8,835


8,612


2.6%


(1.2)%

59,527


51,544


15.5%


14.0%


Mazda5


1,013


1,659


(38.9)%


(41.2)%

6,945


11,781


(41.0)%


(41.8)%


Mazda6


1,410


1,968


(28.4)%


(31.0)%

25,369


15,572


62.9%


60.8%


MX-5 Miata


659


507


30.0%


25.2%

3,426


3,085


11.1%


9.6%


RX-8


1


65


(98.5)%


(98.5)%

80


479


(83.3)%


(83.5)%


CX-5


4,551


-


N/A


N/A

16,031


-


N/A


N/A


CX-7 *


672


2,631


(74.5)%


(75.4)%

10,659


15,586


(31.6)%


(32.5)%


CX-9


1,831


2,429


(24.6)%


(27.4)%

11,108


15,539


(28.5)%


(29.4)%


Tribute


1


355


(99.7)%


(99.7)%

501


1,353


(63.0)%


(63.4)%



















Total Vehicles


































CARS


12,856


13,892


(7.5)%


(10.9)%

105,498


89,901


17.3%


15.8%


TRUCKS


7,055


5,415


30.3%


25.5%

38,299


32,478


17.9%


16.4%



















TOTAL


19,911


19,307


3.1%


(0.7)%

143,797


122,379


17.5%


16.0%




































MEMO:


































IMPORT CAR


11,446


11,924


(4.0)%



80,129


74,329


7.8%




IMPORT TRUCK


7,054


5,060


39.4%



37,798


31,125


21.4%




IMPORT TOTAL


18,500


16,984


8.9%



117,927


105,454


11.8%





















DOMESTIC CAR


1,410


1,968


(28.4)%



25,369


15,572


62.9%




DOMESTIC TRUCK


1


355


(99.7)%



501


1,353


(63.0)%




DOMESTIC TOTALS


1,411


2,323


(39.3)%



25,870


16,925


52.9%




Selling Days


27


26





155


153























* Mazda CX-7 has been discontinued as of the 2012 model year.











SOURCE Mazda North American Operations



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