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2014

MAZDA'S SKYACTIV® TECHNOLOGY PAVES THE WAY FOR SEPTEMBER SALES

- Despite Industry Slowing, Mazda Receives Support from Mazda2, Mazda6 and CX-5 -

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IRVINE, Calif., Oct. 1, 2013 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported September U.S. sales of 22,464 vehicles, representing a decrease of 6.9 percent versus last year. Year-to-date sales through September are up 5.3 percent versus last year, with 220,490 vehicles sold.

Key September sales notes:

  • The critical sales normally attributed to the Labor Day holiday occurred in August this year, rather than in September as last year.
  • Mazda2 showed a 153 percent increase year-over-year (YOY) with 1,916 vehicles sold.
  • The all-new Mazda6 continues to grab consumer attention with outstanding looks and hybrid-like fuel consumption. During the month of September, Mazda6 accounted for 3,168 vehicles sold and an increase of 126 percent YOY.  Additionally, along with the 2014 Mazda3, Mazda 6 was today named to the North American Car of the Year "short list".
  • Mazda CX-5 didn't need the Labor Day selling weekend to out-perform last year's sales totals. Representing an increase of 41 percent, Mazda reported 6,280 CX-5s sold.
  • Mazda's SKYACTIV® TECHNOLOGY accounted for 72 percent of total sales in the month of September, as consumers continue to demand fuel efficiency without compromising driving dynamics.

Mazda Motor de Mexico (MMdM) reported September sales of 2,779 vehicles, up 48.0 percent versus September of last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. 

 



Month-To-Date

Year-To-Date



















Sep

2013


Sep

2012


%


% MTD

Sep

2013


Sep

2012


%


% YTD





Change


DSR



Change


DSR

















Mazda2


1,916


756


153.4%


186.5%

9,069


12,729


(28.8)%


(27.5)%

Mazda3


8,646


14,031


(38.4)%


(30.3)%

81,614


93,705


(12.9)%


(11.4)%

Mazda5


539


832


(35.2)%


(26.8)%

11,384


9,693


17.4%


19.5%

Mazda6


3,168


1,403


125.8%


155.3%

32,532


29,653


9.7%


11.6%

MX-5 Miata


400


505


(20.8)%


(10.5)%

4,790


5,081


(5.7)%


(4.1)%

RX-8




-


N/A


N/A

-


80


(100.0)%


(100.0)%

CX-5


6,280


4,468


40.6%


58.9%

60,668


29,372


106.6%


110.2%

CX-7


-


140


(100.0)%


(100.0)%

1


11,327


(100.0)%


(100.0)%

CX-9


1,514


2,000


(24.3)%


(14.4)%

20,431


17,339


17.8%


19.9%

Tribute


1


-


N/A



1


502


(99.8)%


(99.8)%

















Total Vehicles
































CARS


14,669


17,527


(16.3)%


(5.4)%

139,389


150,941


(7.7)%


(6.0)%

TRUCKS


7,795


6,608


18.0%


33.3%

81,101


58,540


38.5%


41.0%

















TOTAL


22,464


24,135


(6.9)%


5.2%

220,490


209,481


5.3%


7.1%

































MEMO:
































IMPORT CAR


14,668


16,124


(9.0)%



133,118


121,288


9.8%



IMPORT TRUCK


7,794


6,608


17.9%



81,100


58,038


39.7%



IMPORT TOTAL


22,462


22,732


(1.2)%



214,218


179,326


19.5%



















DOMESTIC CAR


1


1,403


(99.9)%



6,271


29,653


(78.9)%



DOMESTIC TRUCK


1


-


N/A



1


502


(99.8)%



DOMESTIC TOTALS


2


1,403


(99.9)%



6,272


30,155


(79.2)%



Selling Days


23


26





229


233





SOURCE Mazda North American Operations



RELATED LINKS
http://www.mazdausa.com

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