Mazin Education Hires Laura Sammons as Vice President of Marketing
Educational Software Developer Expands Leadership Team in Anticipation of Product Launch
COLUMBUS, Ohio, Dec. 4, 2012 /PRNewswire/ -- Educational software developer Mazin Education (www.mazineducation.com) has contracted with Laura Sammons to serve as Vice President of Marketing. Mazin Education, a new player in the educational software and assessment market, is aggressively filling out its leadership team in anticipation of upcoming market launches for their first two programs: Mazin Assess, an online assessment engine, and Mazin EnCompass, a tracking and management solution for dropout prevention and student service management.
Laura Sammons brings over 16 years of educational marketing experience with Glencoe/McGraw-Hill, McGraw-Hill Digital Learning, NBC Learn and Achieve3000, with special expertise in marketing new digital programs and assessment solutions for the K-12 education market. She brings extensive experience in marketing strategy, lead generation, collateral development, sales team support, social media strategy, and public relations to the Mazin Education team. In 2010, she launched A Different Direction, LLC, a marketing communications agency focusing on the education, technology, scientific and software industries. Ms. Sammons will continue to serve as CEO of A Different Direction and work with key clients.
"I'm thrilled to be working with Mazin Education," she says. "They have put together an agile, responsive business model that allows us to move quickly and adapt to the market. Mazin Assess and Mazin EnCompass have been built from the ground up around the needs of schools and educators."
John McHale, Chief Operating Officer of Mazin Education, says, "Laura's experience with marketing digital solutions for schools has prepared her well for her new role as our VP of Marketing. She has a vision for how we can grow our business using our 'intellectual capital on demand' model, and she brings a vast network of talent resources to Mazin Education."
About Mazin Education
Founded by Dr. Mariam Azin in 2012, Mazin Education (www.mazineducation.com) is a privately held, woman-owned business with offices in Ohio and Wyoming. Dr. Azin founded Mazin Education based on twenty years of experience in educational research and evaluation and her experiences as the founder and CEO of Planning, Research & Evaluation (PRES) Associates, Inc. Mazin Education draws together all of the resources of PRES Associates along with new talent and expertise in technology development and operations. The new company was established to put in place the infrastructure to support large-scale deployment of the educational software solutions developed by PRES Associates. Mazin Education brings together the best of both worlds: assessment and tracking solutions built on a solid foundation of psychometric research and data collection experience, and the operational expertise to support large-scale state initiatives.
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