NEW YORK, Jan. 28, 2016 /PRNewswire/ -- Mediaocean, the leading software platform provider for the advertising world, today announced Mike Parent as the new Group Media Director for MBuy, Mediaocean's leading every-channel media partner. In his new role, Parent will be responsible for driving the growth and management of client accounts, and building cross-channel media campaigns.
"Providing clients with best-in-class media buying and planning services is what MBuy is all about," said Parent. "I'm excited to join a company that is constantly focused on improving audience engagement and media buying for its clients and prospects."
As a veteran of the Chicago advertising community, Parent brings 20 years industry experience working at both full service and media agencies. Prior to joining MBuy, he served as a partner at MJP Consulting and managing director and client lead at Mindshare. Working with the likes of RadioShack, Kmart, H&R Block, and Nissan, Parent is a veteran of the Chicago advertising industry, serving as a senior board member of the Chicago Ad Federation.
"Mike's appointment is a significant hire for MBuy. His deep knowledge and understanding of the industry landscape will be invaluable as we continue to expand our client base globally," said Meghan Grienenberger, VP of Media Operations at MBuy.
MBuy, a division of Mediaocean, combines everychannel media expertise and the best advertising technology in the industry – providing advertisers with superior media buying and planning services that reach and engage the right audience, in the right channels. Clients trust MBuy to deliver high performance campaigns that meet their advertising and business objectives. To learn more about MBuy's everychannel media solutions, go to www.MBuy.com.
Mediaocean is the world's only software company that automates every aspect of the advertising workflow, from planning and buying, to analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media, serving more than 80,000 users across advertisers, agencies, broadcasters and publishers worldwide, and powering $100 billion in global media buying. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.