MBuy Signs Multi-Market TV Ratings Deal With Rentrak
—New Agreement Will Bring Rentrak's TV Ratings Currency to Eight Markets—
PORTLAND, Ore., Aug. 5, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen media measurement serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with Mediaocean's MBuy, which will use Rentrak's TV ratings currency in Chicago, Des Moines, Detroit, Grand Rapids, Indianapolis, Louisville, Milwaukee and St. Louis.
MBuy's clients will benefit from television viewing information from more than 25 million TVs in approximately 12 million households to garner deeper insight into consumers' viewing preferences and motivations.
"Rentrak's capabilities provide the insight, and stability needed to execute tactical media strategies for our regional clients, making the decision to utilize Rentrak currency an easy one," said David Oliveira, SVP and GM of MBuy. "Adding to that, the ability to overlay Simmons and Polk data enables us to deliver heightened performance across various verticals."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
MBuy helps advertisers and agencies get the most value for their advertising through the use of innovative, cross-media data and technology platforms. Its core technology is the MBuy Demand-Side Platform and Digital Trading Desk, which utilize powerful data and technology to simplify the media buying process and deliver better results for agencies and advertisers. Simple and effective regardless of media type, MBuy delivers the same powerful tools and expertise leveraged by the world's largest advertising agencies and advertisers. For more information on MBuy, please visit www.mbuy.com.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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