McCain Creates the World's First Potato Scented Taxi

LONDON, November 25, 2013 /PRNewswire/ --

-Offering free hot jacket potatoes that are cooked on board in five minutes! -

There's nothing quite like the mouth-watering taste and smell of an oven-baked jacket potato, so McCain has specially designed a 'Jacket Taxi' which does just that. Touring six UK cities for five days from Monday 18 November, passengers can enjoy a free ride and be offered a piping hot jacket potato, made in the taxi, at the end of their five minute journey-the time it takes to cook the McCain Ready Baked Jacket.

     (Photo: http://photos.prnewswire.com/prnh/20131125/654627-a )

     (Photo: http://photos.prnewswire.com/prnh/20131125/654627-b )

To be in with a chance to get in the McCain Jacket Taxi, keep an eye on the @McCainUK (#jackettaxi) Twitter feed and McCain UK on Facebook, to see when it's coming to a high street near you from 18 to 25 November.

McCain's potato experts have used their specialist knowledge to recreate the warm delicious scent of oven-baked potatoes which will emit from the giant jacket potato on the roof of the taxi. This will allow passers-by to enjoy the appetising aroma of warm jacket potatoes as it travels through London, Birmingham, Manchester, York, Leeds and Bristol with its sunset yellow and orange exterior creating a warm glow to everyone it passes.

The production of the taxi took five weeks to complete and several potato designs were considered for the giant steaming Ready Baked Jacket which sits on top of the taxi. It has also been adapted inside to house the cooking facilities needed for the perfect McCain Ready Baked Jacket in just five minutes, as well as featuring a flip down tablet screen from the roof.

Charles Spence, a ceurogastronomist, added: "People across the UK will certainly do a double take when this delicious-smelling cab drives past them. There is a direct correlation between the smell of our favourite foods, such as a warm baked potato, and how it heightens our level of enjoyment when eating them. I can't wait to see how people react to the scent as it wafts through the streets of the UK."

McCain Ready Baked Jackets taste and smell like an oven-baked jacketbut can be cooked in just five minutes, so there's no need to wait an hour for the oven-baked ones! Ideal for mealtimes which require something nutritious, delicious and quick, McCain Ready Baked jackets are ready to cook whenever you are feeling hungry.

McCain simply cross-cut top-quality potatoes, drizzle them with a little sunflower oil and slowly oven-bake them, so all you have to do is pop them in the microwave for five minutes.

Click here to view a video of the taxi in action.

Note to editors:

McCain Ready Baked Jackets score four green traffic lights* for fat, saturated fat, sugar and salt.

*According to Food Standard Agency guidelines

McCain makes Britain's favourite chips, and takes pride in the quality and care that goes into every mouthful. At our heart is the food we make and the people around us, from our network of hundreds of potato growers to families enjoying our food at home. For the full range of products with nutritional information please go to http://www.mccain.co.uk/mccain-products

For more media information on the taxi tour please contact Nexus PR:
Lauren Barry / lauren.barry@nexuspr.com / +44-(0)20-7052-8846
Charlie Fuller / Charlotte.fuller@nexuspr.com / +44-(0)20-7052-8847

SOURCE McCain



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