McCann Health Augé Reichenberg Inducted Into The DTC Perspectives Hall Of Fame

Reichenberg is EVP Executive Creative Director for McCann HumanCare New York

22 Feb, 2016, 09:00 ET from McCann Health

NEW YORK, Feb. 22, 2016 /PRNewswire/ -- McCann Health, the professional and consumer health communications network of McCann Worldgroup, announced today that Augé Reichenberg, Executive Vice President, Executive Creative Director, McCann HumanCare, has been inducted into the DTC Perspectives Hall of Fame.

The DTC Perspectives Hall of Fame celebrates the creativity of the leaders who have helped to push things forward in the healthcare communications industry. The 2016 class of inductees will be honored live at a ceremony sponsored by Context Media:Health at the Boston Sheraton in Boston, MA as part of DTC Perspectives' 2016 DTC National Conference.

Jeremy Perrott, Global Chief Creative Officer of McCann Health said, "We are thrilled that Augé is being recognized for her tremendous creative contributions to the healthcare industry. Despite the most rigid of regulatory environments, Augé always finds a way to do breakthrough creative work and helps our clients' brands to play a meaningful role in people's lives."

"I'm delighted that Augé is receiving this outstanding honor," said John Cahill, Global CEO of McCann Health. "She is a top ranked brand professional and digital innovator who has created breakthrough campaigns for McCann Health clients like Bayer, Merck, Takeda, Novartis and Reckitt Benkiser (RB). We're very proud that she is part of the McCann Health family."

Over the years, Reichenberg has worked in virtually every health and wellness category, on both consumer-facing and professional products. Brand launches and relaunches include national campaigns for MetLife, Spiriva, Prolia, Enbrel, Auxilium, Colgate Plus Toothbrushes, Prolia, Gilenya, Xiaflex and Allergan (Europe). She has served as both a Cannes Lion and Effie judge and her work has been recognized by the Art Director's Club as well as healthcare award shows such as the MM&M Awards, DTC 360º and the Health Care Clios.

About McCann Health
Comprising the world's most connected community of health and wellness experts, McCann Health (www.mccannhealth.com) is the most awarded professional and consumer health communications network with the largest international expertise spanning 20 countries and 60 offices. McCann Health consists of three strong marketing communications global networks: McCann Torre Lazur, McCann Healthcare (professional) and McCann HumanCare (consumer health & wellness). Specialty units include McCann Echo (professional), McCann Global Health (public health), McCann Pharmacy Initiative, McCann Managed Markets, McCann Complete Medical, and Double Helix (market access, medical communications, strategic consultancy & research). McCann Health is a part of McCann Worldgroup and the Interpublic Group (NYSE: IPG).

SOURCE McCann Health



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