MEXICO CITY, June 2, 2016 /PRNewswire/ -- McCann was ranked creatively as the most awarded network in the FIAP 2016 Awards, according to a final tally conducted by the organizers of the Mexico City show honoring the most creative Latin American, Iberian (Spain/Portugal) and U.S. Hispanic advertising. With wins from agencies in eight countries, McCann also won a Gran Sol de Iberoamérica (Grand Prix) for its transgender-focused L'Oréal campaign from WMcCann in Brazil, recognition for the Most Bold Idea (Integrated Media) for a breast-cancer awareness program by McCann San José in Costa Rica, and a Copa de Iberoamérica for McCann Barcelona's Jagermeister campaign.
As a network, McCann achieved a total of 217 points, resulting from the sum of the awards won by McCann Santiago, McCann Colombia, McCann Ecuador, McCann Lima, McCann San José, Mercado McCann in Argentina, WMcCann in Brazil, Momentum Brazil, McCann Spain and The Back Room//McCann in Spain. In addition to the Gran Sol de Iberoamérica, Most Bold Idea and Copa de Iberoamérica awards, McCann agencies won 10 Gold, 11 Silver and 15 Bronze prizes, and had 19 shortlisted campaigns.
"We're delighted and proud that our creative achievements at FIAP represents the great work done by agencies throughout our network, including from our offices in seven Latin American countries as well as in Spain," said Fernando Fascioli, President of McCann Worldgroup Latin America & Caribbean. "So much of the work was also truly groundbreaking socially as well as in communications."
McCann Spain, which was third-ranked among all individual agencies in creative points, also won a Copa de Iberoamérica, which rewards ideas regardless of medium, for its Jagermeister "Hunt or be Hunted" work. The agency also won four Golds, four Silvers and seven Bronzes for a range of brands including, besides Jagermeister, Madrid clients Ikea, Campofrío, Fundación Alzheimer, and Schibsted. The Backroom, another McCann agency in Barcelona, won three Silvers and one Bronze for Aldi.
WMcCann, Brazil, won a Grand Prix in P.R. (Gran Sol de Iberoamérica-Prensa) as well as three Golds for L'Oréal's "My First Women's Day" campaign, including both in P.R. and Creative Effectiveness.
McCann Lima was the most awarded Peruvian agency, winning two Golds (Creative Effectiveness and P.R.) for the Instituto de la Memória's "My Twitter Password is 060114" case and two Silvers (Creative Effectiveness for Pornhub, and Press for Save the Children).
McCann San José's "Cancer Uncensored" case, in which it found a way around broadcast restrictions to deliver breast cancer awareness messages in the stores of its Gollo client in Costa Rica, won for the Boldest Integrated Media Idea as well as Bronze.
McCann Colombia's "The Bulletpen" campaign for the country's Ministry of National Education, in which bullets were turned into pens to signify peace, was recognized in P.R. with Gold and Silver as well as with Bronze for Innovation.
McCann Santiago's work for Chile's BCI Bank won Silver for Innovation in Media as well as two Bronzes. In other medal awards, Mercado McCann won two Bronzes for Diário Perfil and Momentum Brasil won a Bronze for Cultura Inglesa print ad.
About McCann Worldgroup: McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC
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SOURCE McCann Worldgroup