NEW YORK, Jan. 26, 2016 /PRNewswire/ -- McCann, in recognition of its "strong new-business growth" combined with its increased emphasis on creativity and collaboration, has been named to the Advertising Age 2016 Agency A-List of the U.S.'s best advertising and marketing firms. The publication's annual special issue honors what it regards as the top 10 A-list agencies "based on creativity, innovation, financial performance, their ability to positively impact a client's business and the challenges they have met."
In naming McCann to this list, Ad Age noted that over the last three years, "the agency has doubled down on talent investment, made collaboration the norm and put creativity at the center of everything it does." It also cited McCann's "strong new-business growth" for "the second consecutive year" and described achievements in client work that included the agency's New York, Detroit, and San Francisco offices.
"We're honored that Ad Age recognized the scope of our multiplatform creative and strategic capabilities and achievements on behalf of our clients," said Harris Diamond, Chairman and CEO of McCann Worldgroup.
McCann New York separately was also named to the magazine's list of "Creativity Innovators: The Standouts," described as agencies that "propelled the industry with their standout ideas." The agency was cited for continuing "to soar creatively" and for work that "dazzled."
"For anyone debating whether its creativity or business strategy that puts an ad agency over the top, the answer has become clear: It's both," said Ad Age Editor Ken Wheaton.
This U.S. honor is the latest of many achieved by McCann Worldgroup around the world throughout last year. In various competitions, it rose to be named as Network of the Year in Asia Pacific, in Latin America, in East Europe and in the Middle East while McCann Health, McCann XBC and Weber Shandwick won honors as global agencies of the year. MRM//McCann took major honors in Southeast Asia and East Europe while Momentum was significantly recognized on both sides of the Atlantic. These were in addition to Agency of the Year honors in countries across all regions.
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
About the Advertising Age Agency A-List The Advertising Age Agency A-List has been celebrating the best agencies in the advertising and marketing business since the mid-1970s. AdAge editors make their selections based on elements including creativity, financial performance, innovation and the ability to build clients' businesses. The franchise expanded in recent years to honor a broader range of shops and reflect changes in the marketing and media business.
SOURCE McCann Worldgroup