NEW YORK, Jan. 23, 2017 /PRNewswire/ -- McCann has been named for the second consecutive year to the Advertising Age Agency A-List "honoring the best work and brightest ideas in advertising and marketing." The agency, which was recognized for "another year of delivering exciting ideas," rose to the No. 2 ranking in today's newly released 2017 report.
"The creative and business recognition we received today is a tribute to the ongoing commitment of our teams around the world to helping our clients grow their brands through a deep strategic focus on brand ideas, continuous innovation, and effective creativity," said Harris Diamond, Chairman and CEO of McCann Worldgroup.
In naming McCann to what the publication said is "one of the most prestigious honors in advertising," Ad Age cited the agency's creative work, brand ideas, and communications integration in the "modern media environment." The magazine said, "As new clients come in, work for existing clients stays fresh. It also often appears in unexpected arenas and every platform presents an opportunity to express a brand idea."
Separately, McCann Worldgroup today was also ranked by The Midas Report as the No. 1 network in the world and its client Mastercard was ranked for the third year in a row as the No. 1 brand in the world. The annual Midas Awards salute the World's Best Financial Advertising and Marketing Communications. In addition to Midas's network and brand rankings, FP7 Dubai//McCann, McCann New York, and McCann London were ranked respectively as the No. 1, No. 2 and No. 4 best individual financial marketing agencies in the world.
The 2017 A-List report also named McCann New York to the "Creativity Innovators" list, which recognizes those agencies that "delivered the most innovative, head-turning ideas of the past year." Additionally, McCann Worldgroup's Momentum Worldwide and Weber Shandwick communications companies both were selected among the A-List "Standouts."
The honors announced today follow McCann Worldgroup's continuing creative achievements throughout 2016, including having the single-most awarded campaign at the Cannes Lions Festival with both the McCann U.S. and U.K. agencies ranking No. 1 in their respective countries; being named "Network of the Year" globally both at the London International Awards and Cresta show, in Europe at the Golden Drum Awards, and in Latin America at the three FIAP, El Ojo and El Sol regional awards; FP7 Dubai// McCann's recognition by the EFFIEs as the No. 1 most effective agency in the world; McCann Health's being named "Network of the Year" both at the 2016 Cannes Lions Health Festival and at the Global Awards; and Momentum and Weber Shandwick also receiving agency of the year honors.
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture)
About the Advertising Age Agency A-List
The Advertising Age Agency A-List has been celebrating the best agencies in the advertising and marketing business since the mid-1970s. AdAge editors make their selections based on elements including creativity, financial performance, innovation and the ability to build clients' businesses. The franchise expanded in recent years to honor a broader range of shops and reflect changes in the marketing and media business.
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SOURCE McCann Worldgroup