McCormick & Company, Inc. Names R/GA Digital Agency of Record Agency to Assume Broad Range of Functions for Market Leader
NEW YORK, Feb. 11, 2011 /PRNewswire/ -- R/GA, the agency for the digital age, is pleased to announce that it has been appointed U.S. digital agency of record for McCormick & Company, Inc. The agency will be responsible for the comprehensive digital strategy across a number of consumer product brands including McCormick, Lawry's, and Old Bay.
The agency's duties will encompass everything from innovative platform development, creative, and media planning to the iteration and implementation of mobile, social, and retail initiatives.
"We chose R/GA as our new digital partner because we believe they will take McCormick's digital marketing to an entirely new level," said Lori Robinson, Vice President Corporate Communications, Corporate Branding & Culinary Marketing at McCormick & Company, Inc. "This award-winning agency is highly innovative, a leader in the industry and passionate about their work. We feel that R/GA equally matches our passion for flavor, and will help us drive new food experiences that will effectively engage our consumers."
R/GA will focus on building digital solutions aimed at strengthening the connection between the market leader and its consumers while helping to improve the overall meal and grocery planning process. R/GA will also be responsible for developing seasonal campaigns to promote McCormick products, the first of which will launch in second quarter 2011.
"McCormick & Company, Inc. is an iconic and admired brand with over 100 years of history in the marketplace," said Bob Greenberg, chairman, CEO, global chief creative officer at R/GA. "We are excited to lend our expertise to this new category and are thrilled to be chosen as the U.S. digital agency of record. We look forward to helping McCormick strengthen its leadership position and deliver on its key business objectives."
As a leader in digital advertising and marketing, R/GA has an esteemed legacy for creating cutting-edge solutions that redefine the way brands communicate with their constituencies. Platform development, an integral part of what R/GA will be handling for McCormick, has been a key factor in helping the agency forge meaningful new relationships with leading brands around the world.
R/GA is a full-service digital agency that transforms the way people interact with brands. A commitment to design, technology, strategy, and innovation defines R/GA's continuing legacy as an iconoclast in the world of communications and marketing. With a holistic range of offerings that includes brand development, mobile, and retail, R/GA's agency model is adaptable to the ever-changing needs of consumers in the digital landscape.
Founded in 1977, R/GA has received the most prestigious creative awards for film, broadcast, design, advertising, and interactive. It was selected as Adweek's "Digital Agency of the Decade" and "Digital Agency of the Year" in 2009. Advertising Age also named R/GA one of the "Top 10 Agencies of the Decade," and included the agency on its "Digital A-List" in 2009 and "Agency "A-List" in 2008. Headquartered in New York with offices located throughout the world, R/GA is part of The Interpublic Group (NYSE: IPG), one of the world's largest advertising and marketing services organizations.
McCormick & Company, Inc. is a global leader in flavor, with the manufacturing, marketing and distribution of spices, seasonings, specialty foods and flavorings to the entire food industry – retail outlets, food manufacturers and food service businesses. McCormick was founded in 1889 in Baltimore, Maryland. Today, with an extensive network of researchers, trend experts, chefs, kitchens, food technologists, and sensory analysts, McCormick keeps its finger on the pulse of flavor. Visit mccormick.com and Facebook.com/McCormickSpice for more information.