CLEVELAND, Oct. 27 /PRNewswire/ -- "It's not easy being green." That's what Kermit the Frog says, and the Federal Trade Commission (FTC) apparently agrees. On October 6, 2010, the FTC issued new proposed "Green Guides" intended to help marketers avoid making misleading environmental claims. While it may be trendy to "go green" or be "eco-friendly", the new proposed guidelines are designed to ensure that marketers of environmental claims do not deceive consumers. For instance, under the new proposed guidelines, if the product claims to be:
The marketer should qualify the claim unless it can substantiate that the entire product or package will completely break down and return to nature no more than one year after customary disposal. Marketers are cautioned that they should not make unqualified degradable claims for items destined for landfills, incinerators or recycling facilities because decomposition will not occur within one year.
The marketer must qualify the claim unless it can substantiate that all materials in the product package will break down into, or otherwise become a part, of usable compost in a safe and timely manner and that the product and/or package will break down at approximately the same time as the other materials with which it is composted.
Click below to read more of the proposed guidelines in the McDonald Hopkins Environmental Alert:
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SOURCE McDonald Hopkins