McDonald's of the Greater Philadelphia Region Highlights Low-calorie Menu "Favorites Under 400 Calories" evolves company commitment to providing nutrition information in the Greater Philadelphia Region

PHILADELPHIA, July 30, 2012 /PRNewswire/ -- Just in time for the 2012 Summer Olympics, local McDonald's restaurants will be introducing "Favorites Under 400 Calories" – a new national menu platform featuring existing popular food and beverage choices at counters and drive-thrus nationwide. The new menu supports McDonald's ongoing commitment to provide nutrition information in accessible ways that empower their customers and employees to make choices that are right for their nutritional needs.

"We've found that customers are surprised to learn about the calorie content of some of their favorite menu options at McDonald's," said John Durante, President, McDonald's Owner/Operator Association of the Greater Philadelphia Region. "In fact, about 80 percent of national menu choices are under 400 calories for the standard recipe.1"

Recent research suggests only about one in seven Americans (15 percent) accurately estimates the number of calories they need to maintain their weight.2 In addition to listing calories, various promotional materials highlight the average adult needs about 2,000 calories a day, although individual calorie needs vary.

"With Favorites Under 400 Calories, we hope to help customers understand how their choices fit within their daily recommended calorie needs, particularly with portion sizing and eating in moderation," said Cindy Goody, PhD, MBA, RD, McDonald's USA senior director of nutrition.

McDonald's Teams Up with Local Gyms  
To showcase the "Favorites Under 400" menu, McDonald's has partnered with four local fitness centers in an effort to educate and engage a more health-conscious and nutritionally-aware consumer.  At each gym location, McDonald's will host an Olympic viewing party, where guests are welcome to tour the facility, watch the Olympics and sample some of the "Favorites Under 400" menu items. Participating gym locations include: 12th Street Gym, Philadelphia; Colonial Fitness and Sports Club, Sinking Springs, Pa.; Future Fitness Center, Cherry Hill, N.J.; and 1614 Fitness and Aerobics, Bear, Del.

To get more details about the gym partnership follow @McDPhilly on Twitter. Consumers can access McDonald's nutrition information for food and beverage choices on www.mcdonalds.com, the McDonald's mobile app, or at My Meal Builder to view ingredient information for customized menu choices.

McDonald's Global Olympic Sponsorship  
McDonald's commitment to the Olympic Movement began in 1968, when the company airlifted hamburgers to U.S. athletes in Grenoble, France, after they reported being homesick for McDonald's food. McDonald's has served its menu of choice and variety to millions of athletes, their coaches, families and fans. London 2012 marks the ninth consecutive Games that McDonald's will feed the athletes as the Official Restaurant of the Olympic Games.

About McDonald's  
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local franchisees. There are nearly 300 McDonald's restaurants in the Greater Philadelphia Region.  For more information on McDonald's visit www.mcdonalds.com or log on at any of the 10,000 Wi-Fi enabled McDonald's U.S. restaurants. Visit www.mcstate.com for local restaurant, career and program information.  Follow us on Twitter @McDPhilly for the latest news, info, events and promotions, and find us on facebook at www.facebook.com/mcdonalds. © 2012 McDonald's

The following trademarks used herein are owned by McDonald's Corporation and its affiliates: McDonald's. © 2012 McDonald's

  1. Based on Nutrition Facts for national menu items (standard recipe) posted on www.mcdonalds.com as of May, 2012. Does not include sauces, salad dressings, custom orders and additional condiments.
  2. International Food Information Council Foundation. 2012 Food & Health Survey. Consumer Attitudes Towards Food Safety, Nutrition and Health. Accessed from: http://www.foodinsight.org/Resources/Detail.aspx?topic=2012_Food_Health_Survey_Consumer_Attitudes_toward_Food_Safety_Nutrition_and_Health

FOR MORE INFORMATION:  
Alicia Gentile 
Tierney 
215-790-4376 
agentile@tierneyagency.com

SOURCE McDonald's of the Greater Philadelphia Region



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