2014

McDonald's USA Introduces McCafe White Chocolate Mocha by Bringing Winter Merriment to Warm-Weather City

LOS ANGELES, Nov. 12, 2013 /PRNewswire/ -- To celebrate the start of the holiday season and the new White Chocolate Mocha, Los Angeles could receive a winter escape courtesy of McCafe. McDonald's national Winter Wonderland Contest will bring residents of one snow-free city, like Los Angeles, the magical wonder of snow they've been missing, complete with snowflakes falling from the sky, snowmen, seasonal giveaways and samples of the new McCafe White Chocolate Mocha.  

"We are excited to be a part of the McCafe' contest and potentially bring a new experience, and our new winter beverages, to local customers," said Clay Paschen III, McDonald's owner/operator and president of the McDonald's Operators' Association of Southern California (MOASC.) "We hope fans and residents will join the fun and cast their vote for Los Angeles on Twitter to win the winter wonderland we miss in Southern California!"

To help bring the McCafe' festive celebration to Southern California, McCafe fans should tweet "Los Angeles" to the Twitter hashtag #MomentsOfWonder. Other cities in the running include: San Diego, Phoenix, Dallas, Austin, Houston, New Orleans, Tampa, Miami and Atlanta.

The city that receives the most votes between now and Nov. 22 will win a winter wonderland experience in mid-December. The winning city will be revealed by @McCafe in early December. To get fans in the spirit of the season, the national McCafe Twitter handle (@McCafe) will also be tweeting about all things snow, including fun images, did-you-know facts and updates on snowfall totals from across the country.

The new McCafe White Chocolate Mocha, a blend of freshly-brewed 100 percent espresso from Rainforest Alliance Certified™ farms and white chocolate flavor, will be available in restaurants mid-November until March 2014. McCafe White Chocolate Mocha joins the returning seasonal favorite Peppermint Mocha, also available nationwide beginning mid-November until January 2014.

While prices may vary by location, customers can enjoy a small McCafe White Chocolate Mocha starting at $2.39 for a small (12 oz.). Each White Chocolate Mocha is made to order, catering to individual preferences and tastes by giving customers the choice of whole or non-fat milk plus the option of whipped cream.

MOASC is comprised of more than 600 franchised and company-owned McDonald's restaurants in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties. Visit us online at www.McDonaldsSoCal.com, or follow us on Twitter: @McDonalds_SoCal.

For more information about the Rainforest Alliance, visit www.rainforest-alliance.org.

McDonald's and McCafe are trademarks of McDonald's Corporation and its affiliates. (c) 2013 McDonald's.

FOR MORE INFORMATION  
L. CaCera Richmond
Porter Novelli
(310) 444-7016
cacera.richmond@porternovelli.com 

SOURCE Southern California McDonald’s



RELATED LINKS
http://www.mcdonaldssocal.com

More by this Source


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.