McDonald's(R) USA Tees off With Michelle Wie
World-Renowned Golfer to Support McDonald's Education and Community-based Initiatives
OAK BROOK, Ill., March 22 /PRNewswire/ -- McDonald's USA announced today that the company has entered into an agreement with Michelle Wie, one of the world's top golfers. The new relationship was announced following the filming of a McDonald's commercial that will feature Wie and a message celebrating success and achievement. The ad campaign will launch in April and will be available in five languages - Chinese (Cantonese and Mandarin), English, Korean and Taglish.
In addition to the commercial, Wie's agreement with McDonald's includes her participation in several McDonald's programs and promotional opportunities focused on educational achievement.
"Michelle Wie is one of the world's most inspiring young athletes. She continues to excel, not just in golf, but also in academics and a number of other endeavors," said Neil Golden, senior vice president and chief marketing officer, McDonald's USA. "She is an excellent role model for youth looking to achieve personal success on a number of fronts and as such, will be a tremendous representative for the McDonald's brand and our commitments to education."
"I'm thrilled to be partnering with a global company like McDonald's, but I am especially proud of the message we are working to deliver together," said Wie. "Growing up, I was taught to believe in myself, to dream big, and that success is a team effort. It's a very important message and I'm excited to work with McDonald's to share it with today's youth. I've lived it, and with the help of caring community partners like McDonald's, so many other kids can achieve their dreams too."
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome food made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.
About Michelle Wie
Just 20-years old, Michelle Wie has been the center of attention in the golf world for many years after a prolific amateur career that saw her set a number of records for her accomplishments at a very young age. She began playing golf at the age of four, and turned professional in October 2005, just a week shy of her 16th birthday. Represented by IMG, Wie enjoyed a standout rookie season on the LPGA Tour in 2009, finishing 10th on the Rolex Women's World Golf Rankings, earning her first LPGA win at the Lorena Ochoa Invitational in November, and helping lead the U.S. team to an important Solheim Cup victory over Europe in August.
© 2010 McDonald's
FOR MORE INFORMATION:
Nicole Neal, McDonald’s
Irene Cheung, IW Group
SOURCE McDonald's USA
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