mcgarrybowen to Open London Office
Client demand for global capabilities necessitates expansion
Reinforces Dentsu's European push
NEW YORK, June 2 /PRNewswire/ -- mcgarrybowen, recipient of Advertising Age's 2009 Agency of the Year, announced today that it will be opening a new office in London, U.K. The announcement was made by John P. McGarry, Jr., mcgarrybowen's Chief Executive Officer. The agency's expansion into Europe is in keeping with Dentsu's focus on the region as signaled by the April launch of Dentsu London.
"For quite some time, mcgarrybowen's clients have been asking us to expand our footprint to support them in other markets," said McGarry. "In the same way we've added depth in our service offerings to respond to our clients' needs – adding digital, design, direct, and media services – we want to provide our partners with the geographic breadth they need."
mcgarrybowen London will bring the agency's office count to three. Founded and headquartered in New York, mcgarrybowen opened a second office in Chicago in 2007. As in the past, mcgarrybowen's plan for entering the European market is focused on its existing roster of clients.
"When we expanded into Chicago, we had two people there, but we had a plan," said McGarry. "Through our commitment to our clients, and to the ideology that launched the agency, we have quickly grown to 70 people in that office. As long as it serves our clients' needs, we look to mirror that success in London."
The team at mcgarrybowen London will be comprised of local talent who embody the values and culture of mcgarrybowen's founding partners. John McGarry and his creative partner, Gordon Bowen, aim to marry the ethos of a London agency with the "special DNA that can only be found at mcgarrybowen."
"It's not a cliche to say that our people are different," said McGarry. "We hire the best of the best if they mesh with how we do business."
"mcgarrybowen serves some of the world's most iconic global brands by creating ideas that span cultures and borders. Increasingly, we are being asked by clients to provide a new light to iconic brands," said McGarry. "At the end of the day, we envision our London office to carry out the same ideology of the rest of the agency – to create compelling work that speaks directly to the end consumer in a way they can understand and appreciate."
"mcgarrybowen is legendary in the industry for their client relationships and for making creative work that works," said Dentsu's Executive Officer for the Americas and Europe, Tim Andree. "Expanding into other markets where their clients operate is a natural outgrowth not only of mcgarrybowen's current client strategy, but of Dentsu's vision for how an agency network can nurture and support an agency and its clients."
"We will certainly revise our operations to reflect local tastes and preferences," noted McGarry, "but we won't move away from what has made us who we are as an agency."
About mcgarrybowen (www.mcgarrybowen.com)
Founded in 2002, mcgarrybowen is a fully-integrated agency with advertising, design, relationship marketing and a digital arm, Continuity. With offices in New York and Chicago, the Agency has been the recipient of many honors, including ADVERTISING AGE's 2009 Ad Agency of the Year and ADWEEK's President's Award for the "non-traditional agency having the greatest impact on the industry." The Agency works with many of the world's best known companies.
About Dentsu U.K., Ltd.
Dentsu U.K. is a wholly-owned subsidiary of Dentsu, Inc., the world's largest single agency brand and the fifth largest agency holding company. Dentsu U.K. owns and operates Dentsu London (advertising) and ATTIK London (brand design), and oversees three more agencies in Europe: Dentsu Brussels, Cayenne Dusseldorf and Cayenne Milan. Its UK client list includes Canon, Uniqlo, Hitachi, Virgin Atlantic and Coca Cola. It also houses the European HQ for Dentsu Inc. The new mcgarrybowen office, scheduled to open in June 2010, will be an operating unit of Dentsu U.K., Ltd.
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