McGraw-Hill Construction Launches Dodge MarketShare™ to Enable Construction Industry Execs to Forecast More Accurately and Maximize Market Opportunities
NEW YORK, March 11, 2013 /PRNewswire/ -- Today, McGraw-Hill Construction Dodge launched Dodge MarketShare, a new business intelligence tool that provides historical analyses and forecasts based on real construction industry projects, enabling construction executives to more accurately identify market opportunities and align their resources.
Powered by the data in Dodge Reports, the industry standard for construction intelligence, MarketShare offers a rich, historical database of project starts as well as forecast data based on relevant contextual market insight and viewpoints from Dodge's team of noted economists and research analysts. The web-based product offers configurable dashboards with customization by geography as well as market interest.
"In today's market, the companies that accurately forecast their markets, assess the risk, and align their resources against opportunities are the ones that win. With MarketShare, we provide our customers with detailed forecasting data to help them identify the most promising markets to grow their business," said Kate Cassino, vice president, product development for McGraw-Hill Construction.
The features in Dodge MarketShare were developed to answer the strategic questions that construction industry executives need to gain competitive edge. The dashboards extract data from the projects to answer:
- How does my salesforce performance compare against the market?
- Which vertical market sectors are growing?
- Where should I prioritize my efforts, including projects' value class, story height, owner type, and other criteria?
- Are my sales forecasts and targets realistic based on market dynamics and my competitive position?
MarketShare is the latest product in Dodge's business intelligence suite. In 2011, the company launched an enhanced Dodge SpecShare®, a powerful strategic tool that enables building product manufacturers to quickly assess their competitive position and target the right architectural firms to increase their spec rate. Last year, Dodge BuildShare™ launched to help customers connect with owners and each other to target and build stronger, more profitable relationships.
"The launch of MarketShare, coupled with our SpecShare and BuildShare analytics products, provides our customers with a full range of actionable tools to help them from market planning through sales execution," said Keith Fox, president of McGraw-Hill Construction. "The breadth, depth, timeliness and accuracy of our Dodge data power all of these offerings and provides a unique lens from the national picture down to the local level."
MarketShare is available by subscription. For more information, visit www.construction.com.
About McGraw-Hill Construction:
McGraw-Hill Construction's data, analytics, and media businesses—Dodge, Sweets, Architectural Record, GreenSource, and Engineering News-Record— create opportunities for owners, architects, engineers, contractors, building product manufacturers, and distributors to strengthen their market position, size their markets, prioritize prospects, and target and build relationships that will win more business. McGraw-Hill Construction serves more than one million customers through its trends and forecasts, industry news, and leading platform of construction data, benchmarks, and analytics. To learn more, visit www.construction.com.
About The McGraw-Hill Companies:
The McGraw-Hill Companies (NYSE: MHP), a financial intelligence and education company, signed an agreement to sell its McGraw-Hill Education business to investment funds affiliated with Apollo Global Management, LLC in November 2012. Following the sale closing, expected in early 2013, the Company will be renamed McGraw Hill Financial (subject to shareholder approval) and will be a powerhouse in benchmarks, content and analytics for the global capital and commodity markets. The Company's leading brands will include: Standard & Poor's, S&P Capital IQ, S&P Dow Jones Indices, Platts, Crisil, J.D. Power and Associates, McGraw-Hill Construction and Aviation Week. The Company will have approximately 17,000 employees in more than 30 countries. Additional information is available at www.mcgraw-hill.com.
Kathy Malangone, Senior Director, Marketing Communications, McGraw-Hill Construction, +1 212-904-4376, firstname.lastname@example.org
SOURCE McGraw-Hill Construction