McKinney Rides Away With Radio Flyer

DURHAM, N.C., April 21, 2011 /PRNewswire/ -- Radio Flyer, one of the world's most iconic and beloved toy companies, has invited McKinney to come outside and play with its complete line of wagons, bikes, trikes, scooters and accessories. Effective immediately, McKinney will serve as the agency of record and provide integrated branding communication solutions, including print, collateral, direct, point of sale, online advertising and social media.

Just last month, the Radio Flyer wagon, enjoyed by millions of children worldwide for the past 94 years, was named to Time magazine's list of "All-TIME 100 Greatest Toys." "The timing of this honor from Time, and the start of our new partnership with McKinney is perfect. Internally, we celebrate the warm memories we have created with families for nearly a century and always stay true to the authenticity of our brand. Our portfolio of toys that spark imaginations and encourage outdoor active play extends far beyond the little red wagon, and we want to launch this amazing portfolio with families around the world. We believe a partner like McKinney can help us turn our step forward into a leap," said Radio Flyer Senior VP of Marketing and Sales Kim Lefko.

"Who doesn't remember being pulled in a red Radio Flyer wagon?" asked McKinney President Jeff Jones. "It's an American classic that's part of almost everyone's favorite childhood memories. Our job is to help make Radio Flyer and its complete line of toys relevant to children so they spend more time outside playing and less time on the screen. We're ready for the opportunity because Radio Flyer is a creative dream brand. Plus, there's a lot of kid in everyone at McKinney."

About Radio Flyer®

Radio Flyer Inc.®, the maker of the original little red wagon, tricycles, scooters and other ride-ons, has been a privately held, family-run company since 1917. For more information about Radio Flyer, visit www.radioflyer.com.

About McKinney

McKinney is an independent advertising agency focused on game-changing ideas that make extraordinary things happen. Founded in 1969, the Durham, NC-based agency's clients include Coldwell Banker, Abbott Nutrition's EAS, Gold's Gym, Big Boss Brewing, Radio Flyer, Nationwide Insurance, CenturyLink, Sherwin-Williams, and Zenph Sound Innovations.

Recently, McKinney launched the McKinney Ten Percent, a program encouraging employees to dedicate 10% of their time to innovation.

Media Contacts:

Janet Northen
919.313.4062
janet.northen@mckinney.com

Adrienne Blumthal
312.577.1774
ablumthal@digcommunications.com

SOURCE McKinney



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