SAN FRANCISCO, Nov. 8, 2016 /PRNewswire/ - Customer experience solutions company McorpCX, Inc. (TSXV: MCX, OTCQB: MCCX) ("McorpCX" or the "Company") is pleased to announce that it has launched McorpCX | Insights, a new release of its signature product (formerly known as Touchpoint Mapping®), now powered by Microsoft Azure ("Azure").
McorpCX | Insights is the Company's principal customer experience management software product and approach to quantifying customer experience, while Azure is a cloud computing platform and infrastructure created by the Microsoft Corporation ("Microsoft") for building, deploying and managing applications and services through a global network of Microsoft-managed data centers.
Through this new release, the company moves well beyond its roots mapping customer touchpoints, expanding on its existing capabilities to better measure customer journey and journey stage performance as well as emotions, loyalty drivers and other key customer experience metrics. The Company also believes the platform provided by Azure will provide increased security, scalability and flexibility in order to position the Company to more rapidly deliver services. The Company has already transitioned all existing clients and historical data to Azure, and plans to build all future products on Azure.
"As a SaaS (Software as a Service) product, McorpCX | Insights has been exceptional at driving deep insights by mapping the complex, cross-channel maze of touchpoints, emotions and journeys that drive customer experience," stated Stephen Shay Vice President of McorpCX, who led the product development and re-platforming effort and is a former executive at Microsoft.
"In addition, we've seen companies ask that we extend our insights into other areas of the customer experience and the ways they track it today–ranging from integration with business intelligence systems to the ability to integrate metrics from other customer listening posts. Combined with our plans for growth, this increasing demand meant we needed to move to a more extensible platform," he concluded.
Doug Hauger, General Manager of National Cloud Programs at Microsoft stated that, "by choosing Microsoft Azure, McorpCX is extending the global scale and the agility of the Azure cloud platform to their customers and fulfilling its vision for rapid delivery of customer insights."
As a robust customer insights platform made even more flexible with the addition of Azure and its predictive analytics services, McorpCX | Insights is designed to deliver deep insights at the customer segment, journey, channel and touchpoint levels. With its powerful data analytics and visualization capabilities, it is designed to allow a variety of organizations from small businesses to large enterprises to query and visualize a wide range of customer insights data intended to help such organizations better understand how to leverage customer experience in order to drive greater customer loyalty.
"We recognize how important it is to adapt to the fast-moving customer experience management and customer insights sectors, as well the changing needs of our customers." said Michael Hinshaw, President and CEO of McorpCX. "That's why we believe Microsoft Azure is the right platform for us. As an open and flexible cloud service platform, we feel that Microsoft Azure provides the security and flexibility we need to help McorpCX | Insights run smoothly for our users, and allow us to quickly scale our services."
About McorpCX | Insights
McorpCX | Insights is a customer experience software and research platform that is designed to map and help improve customer perceptions across the complex, cross-channel maze of emotions and interactions that drive customer experience. As an online Software-as-a-Service (SaaS) platform, it is designed to deliver deep insights by helping to turn customer feedback into action across customer segments, journeys, channels and touchpoints. Designed to help customer-centric businesses and the agencies and consultancies that serve them, better connect with and serve their customers, McorpCX | Insights is intended to help create value by accelerating customer understanding.
For a free demo and to learn more about McorpCX | Insights, visit http://insights.mcorpcx.com/
McorpCX is a leading customer experience services company delivering consulting and technology solutions to customer-centric organizations. McorpCX | Insights - our signature product and approach to quantifying customer experience is designed to automatically map the complex, cross-channel maze of touchpoints that drive customer experience. A pioneer in the fast-growing customer experience services and technology sector, our proprietary approach and cloud-based software are designed to deliver actionable data and on-demand "Voice-of-the-Customer" insights that are intended to improve customer experience, brand position, customer and employee satisfaction, loyalty and engagement for leaders in financial services, retail, technology, consumer products, and other industries.
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SOURCE McorpCX, Inc.