McRib® Quest Begins as Sandwich Returns to McDonald's® Nationwide
McDonald's Social Media Channels to Host "Quest for the Golden McRib" Digital Game
OAK BROOK, Ill., Oct. 24, 2011 /PRNewswire/ -- Boneless pork and barbeque-sauce-loving fans have reason to rejoice today. For the second time in as many years, the McRib sandwich has returned nationwide to participating McDonald's® restaurants through November 14, 2011.
The McRib – a boneless pork patty made from USDA inspected quality boneless pork, topped with slivered onions, sliced dill pickles, a signature barbeque sauce on a toasted home-style bun – is renowned for its elusive quality, inspiring a McRib Locator, several online petitions for its return and countless pop-culture references.
In 2010, the McRib returned to McDonald's nationally for the first time in 16 years, sparking a 4.8 percent U.S. sales increase in November. It was this sales spike that best showcased the passion consumers exhibit for this elusive sandwich, which ultimately drove McDonald's to return the McRib to the menu once again as a limited-time offer.
"The McRib has an enthusiastic and dedicated fan base," said Marta Fearon, McDonald's U.S. marketing director. "And we thank those customers for contributing to our decision to bring back the McRib nationwide in 2011. At this time, we can't speculate on its return in the future but we hope McRib fans will enjoy it now while it lasts."
The Quest for the Golden McRib
The Quest has begun! McDonald's today launched "The Quest for the Golden McRib" digital game, which challenges consumers' wits, smarts and most of all, love for the glorious McRib. To play The Quest, consumers should visit McDonald's Facebook page.
Along the journey of discovery, a cast of "weirdly wonderful" characters – including Barbeque-Loving Unicorns, Emo Pilgrims, and Viking Accountants, among others – offer riddles and challenges that lead to the whereabouts of the 10 online Golden McRib sandwiches hid virtually in cyberspace. Participants who succeed in their quest could earn digital badges. A live leader-board will showcase "The Quest for the Golden McRib" top scores.
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome food made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.
Daniel Karen, GolinHarris
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