MDHI Reveals Target Cities and Radio Stations for MotorBooster™ Radio Launch Scheduled for April 15th - To Target Heavy Commute Cities

KING OF PRUSSIA, Pa., March 29, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announced the cities and radio stations to be included in the upcoming radio-based marketing campaign for the company's new fuel saving and engine performance product, MotorBooster™.  The selected target market is heavily skewed towards drivers aged 25 to 54 who have longer than normal commute times in the South, Midwest and East South Central U.S., and have middle range income levels.

"This campaign will kick off on April 15th, and we have already prepaid for the first round of radio slots," said Paul Green, VP of Sales and Marketing for Medical Alarm Concepts™. "The kick-off promotion will enable consumers to dial a toll-free number to receive a free sample of ten (10) MotorBooster™ tablets paying only $5.95 for shipping and handling. Those outside of the reach of the ads will still be able to participate in the promotion by dialing our toll-free MotorBooster™ promotions hot line at 1-800-224-6031.  With fuel prices continuing on the rise, we are pleased to offer this promotion at an optimal time."

In a recent independent third-party dynamometer test, an engine treated with MotorBooster™ exhibited significant performance (fuel consumption reduction of 16.5% and an increase in horsepower by 2.9%) and emission improvements (54% reduction in carbon monoxide and 84% decline in hydrocarbons) after having been conditioned with the combustion catalyst product, as compared to results before treatment.  Dozens of additional tests have been completed around the world as well, that document the fuel savings, performance enhancement, and emission reductions qualities with this type of product.

Radio Stations and Cities

WWVA - Atlanta
KLUV - Dallas
KSOC - Dallas
KTBZ - Houston
KJMS - Memphis
WHAL - Memphis
WHQT - Miami
WFAN - New York
WRKS - New York
KMEL - San Francisco
WTEM - Washington
WPRS - Washington
WMZQ - Washington
KDON - Monterey
WGZB - Louisville
KLBJ - Austin
KBPA - Austin
WKSP - Augusta
WBAV - Charlotte
WWDM -Columbia, SC
WZFX - Fayetteville NC
WJMZ - Greenville, SC
WRBQ - Tampa
WCOL - Columbus
WDRQ - Detroit
KMGV - Fresno
KSKS - Fresno
KIOO - Visalia
KBEQ - Kansas City
KOAS - Las Vegas
KIPR - Little Rock
WRBO - Memphis
KMEZ - New Orleans
WNNL - Raleigh
KSEG  - Sacramento
KODJ - Salt Lake City

The radio spot for the MotorBooster™ marketing launch can be heard on YouTube.com. You can find it by going to Google.com and searching the terms "YouTube" and "MotorBooster™."

About MotorBooster™

MotorBooster's proprietary formulation is made of a patented organic metallocene compound that has been granted a U.S. Patent and is registered with the U.S. Environmental Protection Agency (EPA). The product comes in the form of a one-fourth-inch, round diameter beige tablet that users simply insert into a full tank of 15 gallons or more of gasoline, upon which it immediately dissolves into the fuel. It is then subsequently injected as part of the gasoline or diesel fuel mixture into the combustion chamber of the engine.  Once within the combustion chamber, MotorBooster forms an oxide residue film layer that facilitates or "catalyzes" the combustion process and enables a more complete, efficient burn of the fuel that results in better power delivery to the motor, enhanced fuel performance, mileage gains, reduced emissions and other engine enhancing performance benefits.  For maximum benefits, users should treat their engine by allowing MotorBooster to dissolve in a full tank of gasoline and circulate throughout the combustion chamber of the engine as part of the fuel mixture for up to several consistent fuel cycles. This process should be repeated consecutively for several fuel tank fill-ups in order to achieve optimal engine performance.

About MDHI

MDHI is a marketer of innovative consumer driven products.  The Company's flagship product is the MediPendant™, a patented two-way voice technology that enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant™ service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time.  Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator or has requested assistance. A standard PERS system does not enable the user to speak and listen through the pendant, thus limiting them to a small area in their home. There is always the risk that the user will not be heard by the call center operator if not within a short range of the base station. For more information, please visit www.medipendant.com.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:
Medical Alarm Concepts Holding, Inc.
877-639-2929 Ext. 113

SOURCE Medical Alarm Concepts Holding, Inc.



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