Medallia Identifies Top-Rated Hotel Brands Through Analysis of Consumer Opinion in Social Media
Quarterly reports also highlight most improved properties year-over-year
PALO ALTO, Calif., Sept. 18, 2013 /PRNewswire/ -- Medallia® (www.medallia.com) the global leader in SaaS Customer Experience Management (CEM) solutions, has issued its quarterly analysis of social media data to rank the top-rated and most improved hotels in the U.S. Medallia identified Four Seasons, Omni, Cambria Suites, Hampton Inn & Suites, Candlewood, and Microtel Inn & Suites as the top-rated brands in their respective tiers in the second quarter of 2013.
Using the Medallia Social Feedback solution, Medallia analyzed the data across widely accepted hotel classification tiers, positioned each hotel brand by percentage of positive reviews and year-over-year change, and provided compelling rankings across tiers. The six tiers include Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, and Economy. The reports compare scores to those from a year ago and also highlight the most improved brands and properties for the first two quarters in 2013.
"With hotel guests increasingly looking to social media and travel review sites to express their opinions on their lodging experience, we decided to use Medallia's Social Feedback solution to find out which brands outperform in their respective tiers," said Amy Pressman, co-founder and president of Medallia. "The results offer great insight into why certain brands lead or move up in the rankings, whether it's the facilities, the check-in and check-out experiences, or the staff."
Medallia is the customer experience management company. Founded in 2001, the company is trusted by the world's leading brands including Best Western, Four Seasons, Gold's Gym, Sephora, Sony, and Verizon to improve customer experiences. Medallia provides a Software-as-a-Service (SaaS) application that captures feedback across Web, social, mobile, and contact center channels, analyzes it in real time, and enables companies to take action to drive business improvement. Learn more at www.Medallia.com and follow the company at blog.medallia.com, on Twitter @Medallia, and on Facebook.com/MedalliaInc.
©2013 Medallia, Inc. Medallia is a trademark of Medallia, Inc. Other brand names may be trademarks of their respective owner(s). Information is subject to change without notice. All rights reserved.
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