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Medela Briefing to Unveil Calma, a New Breastmilk Feeding Solution

Medela to host a virtual media roundtable to discuss how research-based Calma will support breastfed babies and nursing mothers

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MCHENRY, Ill., Jan. 11, 2012 /PRNewswire/ -- Medela will officially launch a new breastmilk feeding innovation, Calma, in the U.S. on January 17, 2012. Calma is a research-based nipple used with a BPA-free breastmilk bottle designed to allow breastfed babies to maintain their natural feeding behavior and support moms in meeting their breastfeeding goals. In conjunction with the U.S. launch of Calma, Medela will host a virtual media roundtable to discuss breastfeeding in the United States, provide an inside look at this internationally award-winning breastmilk feeding solution, and answer questions.

Improving and supporting breastfeeding in the United States is a national health priority. The U.S. Surgeon General, the  American Academy of Pediatrics, and other leading health experts recommend that breastfeeding continue for at least 12 months, and thereafter for as long as mother and baby desire. Currently, babies who are bottle fed breastmilk have to use two different milk removal patterns to nurse both from mother's breast and a traditional bottle nipple.  While seemingly similar, these two feeding methods require completely different mouth and tongue motions and swallowing skills. This can make returning to the breast for feeding a challenge for babies. Calma, which is designed exclusively for breastmilk feeding, offers a solution to this common problem. Calma's innovation lies in its vacuum technology, which is based on the latest breastfeeding science of milk removal from the breast. Because it mimics a baby's natural feeding behavior, it eases the transition from bottle back to breast. Calma helps mothers provide their babies with all the benefits of breastmilk longer – even when they're not there.

WHAT:             

Virtual Media Roundtable

WHEN:            

Tuesday, January 17, 2012 at 11:00 a.m. ET

WHERE:            

To join via Web-EX, visit: https://medela.webex.com/medela/j.php?ED=150311622&UID=486856977&PW=NZDk4ZGM0ZGQw&RT=MiM3

 

To join via teleconference only, dial: 1-866-469-3239

 

Meeting ID: 632 574 214; Passcode: Medela

REGISTRATION:  

RSVP to Julia.Bosman@medela.com  

Time (ET)

Topic

Speaker

11:00 am

Breastfeeding in the United States

Tom Wolff, Vice President

11:10 am

The Importance of Breastfeeding and Maintaining Natural Infant Feeding Behavior - Understanding the Science

Amy O'Malley, RN, MSN, Director of Education and Clinical Services

11:20 am

Introducing Calma—An Innovation in Breastfeeding Science

David Fahrner, Product Manager-Breastfeeding

11:35 am

Supporting Moms and Babies in the Breastfeeding Journey

Julie Hamilton, Lactation Counselor, Founder of Julie's Village, Mom of three

11:45 am

Question and Answer Session

All Experts

If you are interested in attending the virtual media roundtable, please contact Julia Bosman at Julia.Bosman@medela.com to register and receive background information.

About Medela
Medela provides the most technologically advanced breastpumps and breastfeeding accessories to nursing mothers around the world. A long-time champion of breastfeeding, Medela is the only company to develop products based on research by the world's leading lactation experts. As a result, Medela's breastpumps are the number one choice of healthcare professionals and facilities worldwide.

Medela has developed an extensive line of products to meet the diverse needs of nursing mothers. These products include hospital-grade, double and single electric and manual personal breastpumps; breastfeeding accessories such as breast care products and specialty feeding devices. Most recently, Medela introduced 2-Phase Expression®, the only research-based breastpump technology that mimics a baby's nursing rhythm, resulting in faster let-down and milk flow.

Founded in 1961 by Olle Larsson in Zug, Switzerland, Medela continues to grow under the ownership of the Larsson family. Medela serves customers through a worldwide network of distribution partners in more than 90 countries and its 15 subsidiaries in Australia, the Benelux countries, Canada, China, France, Germany, Italy, Japan, Russia, the United Kingdom, the United States, Spain, Sweden, Poland and Switzerland. www.medela.com

 

SOURCE Medela



RELATED LINKS
http://www.medela.com

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