NEW YORK, Sept. 13, 2016 /PRNewswire/ -- The word 'media' refers to the technology by which information is delivered to an audience. The media industry consists of businesses that produce and distribute television and radio programs, motion pictures, and commercials along with video and audio recordings, games and publishing.
Media plays an important role in making the world a global village and reducing the communication gaps. Media is considered as a source of/channel for information, education, entertainment and advertising.
The media market accounted for $XX billion. It has segments such as film, television, advertising, print media, music and digital. The retail and wholesale industry was the largest market accounting for $XX billion. The services market was the second largest of the selected markets in 2015, accounting for $XX billion. The healthcare market was the third largest market accounting for $ XX billion. The finance was the fourth largest market and was worth $XX billion.
The Americas was the largest geographic market in the media market in 2015, accounting for $XX billion or XX% of the global market. The Americas is the largest market because of high internet penetration, access to smart phone devices and high magazines and newspaper readership. Asia was the second largest geographic market, accounting for $XX billion or XX% of the global market. Europe was the third largest geographic market, accounting for $XX billion or XX% of the global market. Oceania accounted for XX% and $XX billion, while the Middle East and Africa accounted for XX% of the global media market.
Global per capita media consumption grew from $XX in 2011 to $XX in 2015 at a CAGR of XX% because of an increase in the number of consumers accessing media content such as television, radio, video and news and also a rise in the number of devices supporting digital content. It is expected to grow to $XX in 2019 at a CAGR of XX%.
Newspapers are considered as the primary form of print media. The newspaper industry is currently experiencing significant transformations with the advent of new technologies. The new technologies are providing a multitude of new platforms to disseminate news content in exciting and innovative ways. Publishers of newspapers and news media have changed their distribution approaches by introducing digital offers and services which can cater the needs of the consumers.
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