CULVER CITY, Calif., Nov. 3, 2016 /PRNewswire/ -- Guff Media (www.corp.guff.com), a leading data-driven media technology company, announced today that business veteran and entrepreneur, Sheldon Owen, has been appointed Executive Chairman and President. In his new role, Mr. Owen will be working with the Company's co-founders, leadership team and Board of Directors to further evolve Guff Media's technology platform and digital assets, while working with the firm's global brands and partners to leverage Guff Media's extensive web, social media and mobile presence, which have a cumulative reach of over 500 million people per month.
"The media industry continues to migrate towards digital-first publishing to support consumer demand. Over the past few years we've seen a convergence of mobile, social and content-driven marketing, which is transforming multiple segments of the industry, both for publishers and advertisers," stated Chris Rosiak, Chief Executive Officer and Co-Founder of Guff Media. "We are fortunate to have had Sheldon as an early stage investor in our Company and now, to have him take on this leadership role as we enter a new phase in our corporate evolution. His vast knowledge of marketing, technology and the media landscape, along with his corporate and brand relationships will serve us well as we continue to build-out our offerings across our multiple platforms."
Founded in 2014, Guff Media has grown to become a multi-platform content network, developing a portfolio of distinct, highly visible web and social properties, including its namesake domain, Guff.com, Memes.com and several iconic "@" properties on both Facebook and Instagram. Through its publishing and storytelling, social marketing, sponsored content and native advertising capabilities, Guff Media produces, distributes and effectively monetizes original content. The Company's proprietary Viral Science technology acquires targeted audiences and optimizes content to garner true engagement and consumer loyalty.
Mr. Owen is a proven entrepreneur and has spent his entire career working in the media, publishing and related industries. He has extensive financial and operational experience and has been intricately involved in start-ups, growth companies and successful M&A transactions. Mr. Owen retains his role as Executive Chairman of Unified, an enterprise marketing technology and data analytics company that he co-founded in 2011. During his time with Unified, he has successfully raised over $50 million in venture financing, developed a blue-chip client roster including Microsoft, Honda, Toyota, NBC and GroupM, growing the firm to nearly 200 employees. Unified made two successful acquisitions, won countless awards and became one of the industry's most recognized marketing technology startups.
Commenting on his appointment, Mr. Owen added, "The opportunities for Guff are limitless and I am truly looking forward to working with the co-founders and greater team to unlock our potential. What intrigued me as an initial investor was Guff's proprietary technology platform and the assets they had developed. Over the past several years, we've seen a paradigm shift in the media industry unlike at any time before. Traditional media is simply not enough. Brands are seeking new avenues via mobile, social, video and on-demand to reach their target consumers, and advertisers are still trying to figure out the best way to engage with them. Guff taps into both sides of the marketing budget, enabling them to capture greater share of wallet, while brands ultimately benefit through consumer loyalty and greater ROI."
About Guff Media
Guff Media is a leading data-driven media technology company. With a distinct network of highly visible digital properties, Guff creates and distributes the most likeable content on the Internet. The Guff Media Network reaches 500+ million people, generates over 1.1 billion content views and garners 200+ million video views per month. For more information, please visit us online at www.corp.guff.com.
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SOURCE Guff Media