LOS ANGELES, Dec. 6, 2016 /PRNewswire/ -- Media Matters, answering strong demand for its media planning and buying services, announced plans to open up a Los Angeles division.
"Our new Los Angeles division will help us service the amazing entertainment, technology, and retail companies that reside in Los Angeles," said Josy Amann, Co-Founder for Media Matters. "We are truly excited to bring our technology-forward expertise in media buying and planning to the Los Angeles market."
For more information on our newest location, visit www.mediamattersla.com.
This new division will be looking at media planning from a unique perspective. Their goal is to bring new and innovative media buying technologies to clients in Los Angeles. This is all supported by a one-of-a-kind technology stack, including their own programmatic media trading desk, which brings more media control and ownership to them as well as to their clients, when it comes to customized strategies and targeting. Clients also have access to some of the most informative campaign analytics through custom data visualization dashboards that help tell a story about their business.
"Every client of ours has their own custom dashboard that holistically integrates all of their Marketing channels: Advertising, Site-side, and CRM data all together in one place. Determining accurate channel attribution is essential when evaluating media performance. We funnel data from all channels into our clients' dashboards, which helps us find the true path to conversion, and gets clients away from relying on the inaccurate last click model," said Amann. With only senior staff members running and supporting campaigns, clients are guaranteed to have someone that can always deliver on their promises.
About Media Matters:
Media Matters is a 35+ person full-service media planning agency that executes domestic and international media planning across all mediums.
On the digital side, they have dedicated teams for site direct digital and programmatic media buying, analytics, paid search and social along with planners for traditional mediums: TV, Radio, Print, Direct Mail and Outdoor. They pride themselves in hiring only Senior Professionals (10 years+), nimble turnaround times, and a high-tech customizable data visualization offering along with strategy-driven client services that utilize industry leading analytics tools.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/media-matters-sf--la-a-full-service-media-buying-and-planning-agency-opens-new-los-angeles-division-300373298.html
SOURCE Media Matters SF + LA