Media Sciences, Inc. Announces Partnership with Cartridge World(R)

OAKLAND, N.J., Feb. 23 /PRNewswire-FirstCall/ -- Media Sciences, Inc. (Nasdaq: MSII), the leading independent manufacturer of color toner cartridges and solid inks for use in color business printers, today announced that as of January 2010, Cartridge World is offering 100% new build color toners and solid inks manufactured by Media Sciences, Inc. This covers supplies for over 70 different printers and MFPs from Dell®, Epson®, Konica Minolta®, OKI®, Ricoh®, Samsung®, and Xerox®. This co-branded partnership provides Cartridge World a significant growth opportunity in the color laser supplies market for its growing base of small and medium business customers and provides Media Sciences a significant retail presence.

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Cartridge World is the world's fastest growing ink and toner refilling retailer and franchisor in the $80 billion printer cartridge industry with nearly 20 years of experience and over 650 locations in the US and over 1,700 worldwide. Cartridge World's success has been offering consumers and businesses a more affordable option to buying high-quality inks and toners. Cartridge World is focused on continued growth and maintaining a value for the consumer without compromising the high levels of customer service that it has continually offered over the years. A business to business focus in the color laser supplies market provides Cartridge World emerging strength in the small and medium business segment, where color laser technology is in high demand. With high quality products and outstanding customer support, Cartridge World offers the best value proposition to the business customer.

Media Sciences, Inc. is the leading independent manufacturer of new build solid ink and color toner cartridges for office color printers. As the premium quality color toner and solid ink alternative to the printer manufacturer's brand, Media Sciences' 100% newly manufactured color toner and solid ink products for use in Dell®, Konica Minolta®, OKI®, Ricoh®, Samsung®, and Xerox® and many other color printers deliver significant savings when compared to the printer manufacturers brand.

Vince Kelly, Media Sciences Vice President of Sales - Americas comments, "We are pleased to have entered into this relationship with Cartridge World. They are well known for their high quality product offering and superior customer service. Supplies for business color laser printers is the fastest growing segment of the imaging supplies market, and small businesses are adopting this technology rapidly. This partnership provides Media Sciences with incremental distribution and positions Cartridge World to offer their customers a substantial savings versus the printer manufacturer's supplies, without sacrificing product quality or technical support."

About Media Sciences International, Inc. (Nasdaq: MSII): Media Sciences, Inc. (Nasdaq: MSII), the leading independent manufacturer of solid ink and color toner cartridges for office color printers, has a strong reputation for being the informed customer's choice. As the premium quality price alternative to the printer manufacturer's brand, Media Sciences' newly manufactured color toner and solid ink products for use in Brother®, Dell®, Epson®, Konica Minolta®, OKI®, Ricoh®, Samsung®, and Xerox® office color printers deliver 25% or more in savings when compared to the printer manufacturer's brand. Behind every Media Sciences product is The Science of Color®—the company's proprietary process for delivering high quality products at the very best price, including its commitment to exceptional, highly responsive technical support and its longstanding, industry-leading warranty. For more information on the Company, its products, and its programs, visit www.mediasciences.com, E-mail [email protected], or call 201.677.9311.

About Cartridge World

Emeryville, CA – based Cartridge World is the world's fastest growing ink and toner refilling retailer and franchisor in the $80 billion printer cartridge industry. The company refills and remanufactures inkjet and toner printer cartridges, using state-of-the-art processes and high quality inks and toners. It offers consumers and businesses a more affordable option to buying new, provides a 100 percent satisfaction money-back guarantee and helps the environment by keeping cartridges out of landfills. Voted #1 in the category of toner replacement services by Entrepreneur Magazine Franchise 500, Cartridge World has more than 1,700 franchised retail locations in 61 countries. For more information call (888) 99-REFILL or visit www.cartridgeworldusa.com.

SOURCE Media Sciences, Inc.