NEW YORK, Oct. 3, 2013 /PRNewswire/ -- Media Storm LLC, the strategic media and marketing division of Water Cooler Group, today announced it has been named the media agency of record for Mohegan Sun (Mohegan Tribal Gaming Authority, dba). This agreement – the first since the launch of Media Storm's parent company, Water Cooler Group – tasks Media Storm with all media planning, buying and strategy for the various pillars within the Mohegan Sun portfolio.
"Mohegan Sun is growing significantly and evolving. With the rapid change in the competitive landscape and the world of media, we need to be with best-in-class resources," said George Gallinsky, VP of marketing communications of Mohegan Sun. "Media Storm's track record of successfully connecting brands with consumers on a level that inspires action is impressive and just what we are looking for to move our brand forward."
As with other campaigns crafted by Media Storm, the work with Mohegan Sun will focus on a strategic mix of paid, non-paid, traditional and digital media across the entertainment and gaming verticals.
"We are thrilled to be partnering with Mohegan Sun," said Antony Young, president of Water Cooler Group. "They perfectly align with our media branding philosophy and the power it has to deliver relevance, impact and ROI."
About Mohegan Sun
Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most distinctive and spectacular entertainment, gaming, shopping and dining destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter, find us on Pinterest and view us on YouTube.
About Media Storm
Media Storm is the strategic media and marketing division of Water Cooler Group that works with some of the most well known digital, entertainment and retail brands. Since 2001, Media Storm has been challenging the creative agency model by redefining "media" and the process by which it is activated for clients. With offices in New York City, Los Angeles and Norwalk, Connecticut, Media Storm uses its expertise in creating awareness and driving traffic to create experiences for its clients' brands that become part of the cultural vernacular. By doing so, they extend, leverage and unlock their partners' full potential and value. Clients include FOX, FX, Food Network, Open Road, Loehmann's, CT Tourism and UFC. For more information, please visit www.mediastorm.biz.
SOURCE Media Storm LLC